Digital Media Specialist

Sentry is seeking a highly motivated and results-oriented Digital Paid Media Specialist to join our performance-driven paid media team. In this role, you will play a critical part in driving the success of our B2B e-commerce business line by managing and optimizing paid media campaigns across various digital channels. What You'll Do As a Digital Media Specialist, you will: Lead the launch, execution, and optimization of strategically planned paid media campaigns specifically for our B2B e-commerce business line. Manage and optimize campaigns across a diverse range of channels, including paid search (e.g., Google Ads, Bing Ads), paid social (e.g., LinkedIn, Facebook, X), and programmatic advertising platforms. Continuously monitor, analyze, and report on campaign metrics and performance, identifying trends and opportunities for improvement. Conduct A/B testing and other experimentation to refine campaign strategies and maximize ROI. Collaborate closely with internal marketing, sales, and e-commerce teams to ensure alignment of paid media efforts with overall business objectives. Stay current with industry trends, best practices, and new technologies in the digital paid media landscape. Manage budgets effectively to achieve performance targets. Responsible for campaign performance and ROI growth. What it Takes Bachelors Degree in Marketing, Communications, Advertising, or related field; or equivalent work experience. Minimum of 3 years related work experience in digital advertising or project management. Strong analytical skills and attention to detail. Exceptional communication and interpersonal skills. Detailed-oriented and strong problem-solving abilities. Project Management Professional and/or PMI-Agile Certification preferred. Programmatic experience highly preferred. Marketing agency experience highly preferred. What You'll Receive At Sentry, your total rewards go beyond competitive compensation. Below are some benefits and perks that you’ll receive. Sentry is happy to offer flexibility through a scheduled Hybrid work model. Monday and Friday work from home if you choose to, Tuesday through Thursday you’ll work in office. As a Sentry associate, you will have an in-office workspace and materials for your home office. In addition to the laptop, you will receive prior to your start, Sentry will provide equipment for your home office. Meal Subsidy available for associates who report to an office. 401(K) plan with a dollar for dollar match on your first eight percent, plus immediate vesting to help strengthen your financial future. Continue your education and career development through Sentry University (SentryU) and utilize our Tuition Reimbursement program Generous Paid-Time Off plan for you to enjoy time out of the office as well as Volunteer-Time off Group Medical, Dental, Vision, Life insurance, Parental leave, and our Health and Wellness benefits to encourage a healthy lifestyle. Well-being and Employee Assistance programs Sentry Foundation gift matching program to encourage charitable giving. About Sentry We take great pride in making Forbes’ list of America’s Best Midsize Employers. A lot of different factors go into that honor, many of which contribute to your job satisfaction. Our bright future is built on a long track record of success. We got our start in 1904 and have been helping businesses succeed and protect their futures ever since. Because of the trust placed in us, we’re one of the largest and financially strongest mutual insurance companies in the United States. We’re rated A+ by A.M. Best, the industry's leading rating authority. Our headquarters is in Stevens Point, Wisconsin, with offices located throughout the United States. From sales to claims, and information technology to marketing, we enjoy a rewarding and challenging work environment with opportunities for ongoing professional development and growth. For this position, Sentry does not offer employment to holders of F-1, J-1, and H-1 Visas. Get ready to own your future at Sentry. Opportunities await! Talent Acquisition Specialist Thank you for your interest in Sentry! Katelynne Rivera [email protected] Equal Employment Opportunity Sentry is an Equal Opportunity Employer. It is our policy that there be no discrimination in employment based on race, color, national origin, religion, sex, disability, age, marital status, or sexual orientation.