Digital Product Manager

Digital Product Manager Drive Astrid & Miyu’s digital evolution by owning the website and app development roadmap, leading our CRO and A/B testing strategy, and constantly innovating to build a seamless customer journey We're more than a Jewellery Brand At A&M, we're on a mission to revolutionise the jewellery experience and that starts with our people. What it's like to work here We're a fast-moving business built on trust, ownership, and growth. You'll have the freedom to make decisions, bring ideas to life, and create meaningful impact. The people who thrive at A&M are adaptable, proactive, and energised by change. They take ownership, move with pace, and help drive our growth while supporting those around them. If you're excited by growth, ownership, and being part of a values-led team that celebrates success together, you'll find plenty of opportunities at A&M. Our Values: Grow Together. Celebrate Each Other. Break All Boundaries. Location: London, Hybrid (minimum 2 days a week in the office). Salary & Benefits: £45,000 + discretionary bonus. See more on our benefits here . Our Commitment: Sustainability starts with us. From community work, caring for our suppliers and educating and supporting our team. See our commitments here . The Digital Product Manager Mission: Drive Astrid & Miyu’s digital evolution by owning the website and app development roadmap, leading our CRO and A/B testing strategy, and constantly innovating to build a seamless, world-class digital customer journey. How you'll drive success: Development & Roadmap Ownership Own the website and app development roadmap and ticket backlog, constantly reviewing and prioritising items to ensure work aligns with team strategy and company goals. Write clear, detailed user stories, acceptance criteria, and requirements for the development team. Act as the main point of contact between business stakeholders and the development team on e-commerce optimisation, integrations, and account management. Collaborate closely with designers, developers, and QA teams to ensure timely,high-quality delivery of features. Partner with the UI/UX team to create mockups for new features, staying ahead of new market trends and best practices for digital product development. UX, Analytics & CRO Oversee our A/B testing backlog and programme, working closely with our external CRO and web development agencies. Identify and prioritise A/B tests and hypotheses, utilising analytics, user research, and feedback to drive insight and measurable improvements across all websites. KPIs & Business Benefits Make data-driven decisions to optimise the digital product, enhance features, and improve the conversion funnel. Identify, create, and track key digital product KPIs, setting and monitoring performance vs. targets and managing monthly for CRO and web metrics. Team Leadership Manage, support, and develop our Digital Optimisation Associate - leading by example while staying true to our core values. Champion continuous learning by upskilling the wider digital and ecommerce teams on CRO best practices, A/B testing methodologies, and data-driven insights, ensuring we all Grow Together. Foster a culture of excellence, accountability, and customer-centricity. What you'll need to thrive: Shopify experience is essential for this role Our values must resonate with you personally Strong understanding of Agile principles with hands-on experience working in Scrum or Kanban frameworks and agile digital delivery. The ability to understand complex technical concepts and work seamlessly alongside development teams. You thrive in a fast-paced, high-growth environment You're proactive, self-starting, and take ownership without heavy direction and are comfortable with change You have a strong sense of accountability and pride in your work The Interview Process and Candidate Experience Life Story & Values - a 30 min video call with our Talent Team for us to get know each other better, asking questions inspired by our three core values Experience Interview - a slightly longer video call for you to meet your manager and discuss your skill-set and experience for the role Final Interview - 1 hour in person task interview to complete and present Feedback: We’re committed to creating the best candidate experience we can for you. You’ll receive feedback over the phone or email at every stage in the process once you’ve had an interview so that we can set you up for success and help fuel your growth. Department E-Commerce Locations Office Remote status Hybrid At Astrid & Miyu, we are proud to be an equal opportunities employer, dedicated to celebrating diversity and forming an inclusive culture that values uniqueness and growing together as one. We recognise the importance that diversity brings to our business, stores and office environment. We actively encourage your application as we value the real you and are excited to see what you can bring to the A&M team.