Digital Product Manager: Higher Education

Job Purpose We are looking for an experienced Digital Product Manager to take ownership of a defined Higher Education website portfolio, including Universal Higher Education (UHE UK) and University of Southampton Delhi (UoSD) websites, oversee both project and business-as-usual (BAU) product management. This is a manager-level, fixed-term contract (to end August 2027) role that will play a critical part in embedding new ways of working, supporting ongoing enhancements, and ensuring these websites deliver against the needs of B2C and B2B audiences. This role requires commercial acumen to identify cross-sell opportunities and ensure each website supports student recruitment, partner, marketing, and business priorities. You will work closely with Marketing, Admissions, Sales/GRT, Central Technology and university partner teams, acting as the central point of contact for digital product management across the respective BAU platforms. You will balance business priorities with user needs, manage the product life cycle, and ensure a smooth transition into BAU operations for both websites. Main Duties and Responsibilities Product Ownership: Take end-to-end ownership of UHE UK and UoSD websites, including roadmap management, backlog prioritisation, BAU operations, and ongoing product development. Stakeholder Engagement: Collaborate with stakeholders across Higher Education, Sales/GRT, Marketing, Growth Marketing, Admissions, Corporate Partnerships, and university partner teams to capture requirements, improve journeys, and prioritise website enhancements. Requirements Gathering: Translate business and user needs into clear briefs including technical requirements, user stories, and acceptance criteria. BAU Operations: Work with internal developers within Digital Products and across the business, as well as external suppliers, to oversee ongoing maintenance, enhancements, issue resolution, and operational performance across the Higher Education website portfolio. Data & Insights: Use GA4, MS Clarity, SEMrush, and other analytics tools to track performance, identify opportunities, and make data-driven decisions. Marketing Alignment: Ensure UHE UK and UoSDe websites support marketing objectives, including SEO optimisation, lead generation, conversion optimisation, campaign activity, and cross-sell/upsell opportunities. UX & Content: Champion best practice in UX, accessibility, and content presentation to enhance user experience and engagement. Continuous Improvement: Identify opportunities to optimise workflows, implement new features, and improve operational efficiency. Governance & Reporting: Monitor KPIs, prepare quarterly performance reports, and ensure website activity across the Higher Education website portfolio aligns with wider business, partner, and recruitment goals. Partner and Brand Alignment: Ensure each website reflects the relevant university partner proposition, brand requirements, compliance needs, and student recruitment priorities, while maintaining consistency with Oxford International’s wider digital standards. Define and embed new processes and ways of working: Establish and document clear workflows for website management, ensuring smooth handover from project to BAU and embedding best practice across teams and suppliers. Support the Digital Transformation Project Lead: Collaborate to gather, validate, and prioritise requirements for the development of the multisite model, ensuring alignment with business objectives and stakeholder needs. Person Specifications Legal status Eligibility to live and work in the UK Undergo an Enhanced DBS disclosure check or overseas equivalent Qualifications Agile training or certification (Desirable) Project management training or certification (Desirable) Accessibility training or certification (Desirable) Relevant technical training or certification (Desirable) Data and/or analytics training or certification (Desirable) Experience and knowledge Proven experience as a Digital Product Manager, ideally with responsibility for Higher Education websites. Strong understanding of digital marketing, including technical SEO and digital performance metrics. Demonstrated ability to write and manage technical requirements and user stories. Knowledge of UX best practice, usability testing Experience managing or optimising websites across multiple brands, partners, or business units. Ability to balance central digital standards with the specific needs of individual brands, partners, and student recruitment propositions. Experience in Higher Education, EdTech, or education services. (Desirable) Familiarity with CRM and marketing automation platforms (e.g., HubSpot). (Desirable) Experience supporting large-scale website projects transitioning into BAU. (Desirable) Experience managing university partner websites, international student recruitment journeys, course information, admissions journeys, and conversion activity. and user-centred design principles. (Desirable) Skills and Abilities Strong stakeholder management and communication skills, with experience working across multiple business units. Working with internal and external dev teams/suppliers to define requirements and see the project through to delivery. Data-driven mindset, comfortable with interpreting analytics and making evidence-based decisions. Ability to manage project budget. Hands-on experience with:GA4 (Google Analytics 4), MS Clarity, WordPress, Website “multisite” setup, Monday.com, SEMrush and Google Search Console Personal qualities Organised, structured, attention to detail, and proactive. Delivery and outcomes orientated. Able to balance multiple priorities and stakeholders. Collaborative mindset with a strong sense of ownership. Comfortable operating in a fast-paced, evolving environment. Takes accountability of project work and able to influence and persuade stakeholders. Business acumen and strong communication skills. Disclaimer This job description is provided as a guide to the role. It is not intended to be an exhaustive description of duties and responsibilities and may be subject to periodic revision. Oxford International is committed to safeguarding and promoting the welfare of children. Recruitment checks, including checks with past employees, are undertaken in accordance with our Recruitment and Selection policy. Oxford International is an equal opportunity employer. Every applicant and employee has the same opportunities regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We reserve the right to close this vacancy earlier than the advertised closing date should we receive a high volume of suitable applications. We therefore encourage interested candidates to apply as early as possible.