Digital Web Manager

Digital Web Manager Digital Web Manager Location: Hybrid - 3 days Wilmslow, 2 days from home Salary: Competitive Citation Group is a collective of businesses dedicated to supporting small and medium-sized enterprises across a range of essential services. We know that running a business means juggling a lot, from keeping customers happy and staying compliant, to building strong teams and growing sustainably. Our mission is to ease these pressures by providing expertise, guidance, and solutions that enable business leaders to focus on strategic success. From HR and Health & Safety to Cybersecurity, E-Learning, and ISO compliance, we’ve got you covered. Citation has achieved strong growth through a combination of organic expansion and strategic acquisitions, continually broadening our expertise, services, and reach to create a one-stop shop that supports businesses across the UK, Canada and Australia. The role We’re looking for an ambitious Digital Web Manager to optimise the digital experience across our market-leading brands. Our websites are key commercial assets, driving leads, engaging customers and supporting the full customer journey. You’ll own website performance, improve conversion and ensure every digital touchpoint reflects our brands. Working across SEO, AEO, CRO, CRM, Content and Technology, you’ll deliver continuous improvements, manage development partners and keep our websites fast, effective and future-ready. You'll play a key role in balancing commercial priorities with customer experience helping to drive lead generation while ensuring every website consistently reflects the quality of our brands. What You'll Be Responsible For Website Performance Own the performance of our websites across multiple brands. You'll be responsible for: · Website health and performance · Lead generation performance · User experience · Customer journeys · Website quality and consistency · Technical improvements · Continuous optimisation You'll ensure every website is treated as a living product that is continually improving. Website Development Own the website development roadmap. Working with internal stakeholders and external agencies you'll: · Prioritise development work · Translate business requirements into clear briefs · Manage delivery from external development partners · Ensure projects are delivered on time and to a high standard · Balance quick wins with longer-term improvements Conversion Rate Optimisation Work alongside the CRO and SEO teams to continually improve website performance. You'll: · Identify opportunities to improve conversion · Support testing programmes · Analyse customer behaviour · Recommend UX improvements · Improve customer journeys · Monitor landing page performance · Ensure learnings are implemented across brands Website Content & Brand Experience Own the quality and consistency of our digital experience. You'll ensure: · Websites accurately represent each brand · Content is well structured and easy to navigate · Messaging is consistent · Brand guidelines are reflected online · Content is published accurately and efficiently Working closely with Brand and Content teams, you'll help ensure our websites are both commercially effective and on-brand. SEO & AI Search Partner closely with the SEO and AEO teams to ensure our websites are technically optimised. You'll support delivery of: · Technical SEO improvements · Internal linking · Site structure · Page performance · Schema implementation · AI Search readiness · Content publishing best practice Analytics & Insight Use data to drive continuous improvement. You'll monitor: · Website traffic · User behaviour · Conversion performance · Page engagement · Technical performance · Customer journeys You'll turn insight into actions that improve website performance and commercial outcomes. Stakeholder & Agency Management Build strong relationships across Marketing, Technology and the wider business. You'll: · Manage external development agencies · Coordinate multiple website projects · Prioritise competing requests · Communicate progress clearly · Ensure work delivers measurable value About you You'll be someone who enjoys improving digital experiences and using data to make websites perform better. You're organised, commercially minded and equally comfortable discussing customer journeys with marketers as you are briefing technical work to developers. You'll bring: - Experience managing websites within a B2B, multi-site or enterprise environment. - Strong CMS experience (WordPress preferred). - Good understanding of website UX and customer journeys. - Experience working with web analytics (GA4, Looker Studio or similar). - Knowledge of CRO principles and website optimisation. - Familiarity with SEO best practices and technical website improvements. - Experience managing agencies or development partners. - Strong project management and stakeholder management skills. - A passion for building exceptional digital experiences. Here’s a taste of the perks we roll out for our extraordinary team members: 25 Days of Holiday + 8 Bank Holidays : We’re talking sun-soaked beaches, snow-capped mountains, or simply your favourite cozy spot at home. Take your well-deserved break with 25 days of holiday, plus those cherished bank holidays. Birthday Bliss: Your birthday isn’t just another day on the calendar; it’s YOUR day! Enjoy it in style with a day off, because at Citation, we believe in celebrating YOU. Post-Wedding Bliss: Newlyweds, we’ve got something special for you too! Extra weeks of holiday to bask in the glow of post-wedding happiness. Growing Families: We’re all about supporting our Citation family, and that includes expectant parents. Vouchers and special perks await to celebrate the newest addition to your family. Healthcare cash plan: Your well-being is our priority. That’s why we offer private healthcare to ensure your peace of mind and keep you feeling your best. Department Group Marketing Locations Wilmslow HQ - Kings Court Remote status Hybrid About Citation Group The Citation Group provides mission-critical compliance, HR and health & safety services and software to over 120,000 businesses across the UK, Australia and Canada. Professionals with personality - serious about what we do, brilliant to work with. Backed by Hg, KKR and HarbourVest. Founded in 1995 Co-workers 2000 Turnover 200M