Direct Response Copywriter (Creative Strategist)

Job Title: Creative Strategist (Static Ads) Location: Remote Employment Type: Full-Time Contractor Working Hours: 8 hours per day, EST (Monday–Friday) Industry: Performance Marketing / DTC About Us Mint Source is a remote-first bridge that connects vibrant talent with international clients and agencies, enabling skilled individuals to showcase their expertise on a global stage. About Us Role Overview Mint Source is hiring a Creative Strategist (Static Ads) to join a performance marketing agency that produces high-volume static ad creatives in-house and manages full-funnel campaigns for DTC/e-commerce brands on Meta and TikTok . You will drive the research-to-brief pipeline, digging into customer insights, competitor creative, and market signals to develop angles and headlines that stop the scroll. You will also serve as the final quality gate, reviewing every ad before it ships to ensure copy, layout, and messaging are sharp. You will work alongside a project manager who helps manage priorities and team output, so collaboration is baked into the workflow. This role is ideal for someone who would rather find the insight than make the graphic, and who holds creative work to a high standard. What You'll Do Research customer insights across client ad accounts, competitor libraries, Reddit , Amazon reviews , and customer conversations to surface angles that aren't obvious Analyze performance data inside Meta Ads Manager across client accounts to identify what's working, what's fatiguing, and where creative gaps exist Turn research into clear briefs that include angles, headlines, and visual direction for the in-house graphic designer Write pattern-interrupting headlines that make it immediately clear what the product is and why it matters Produce multiple headline variations on the same angle, each with a distinct voice and structure Review every finished static ad before it ships, checking copy, layout, clarity, and creative variety across the designer's output Track what has been sent, what has been rejected, and what is performing to inform future creative direction Collaborate closely with a project manager to manage priorities, deadlines, and team output Use the Meta Ad Library to reverse-engineer competitor creative and identify emerging patterns in the market What We're Looking For 3+ years of paid ads experience for DTC/e-commerce brands. Specifically, you've built static ad creative AND analyzed/iterated on paid ad performance, not just produced creative blindly. A repeatable research methodology you can walk through end-to-end. You know which sources you reach for first, how you separate surface-level pain points from converting insights, and how research translates into briefs that actually inform the creative. "I look at competitors" isn't a methodology. A portfolio or work samples that show strong headline writing, ad creative strategy, and research-driven thinking Deep familiarity with Meta ad formats, Meta Ads Manager , and the Meta Ad Library , including how high-performing static ads are structured A sharp research instinct. You know the difference between a surface-level pain point and the specific version of it that actually converts The ability to articulate why an angle will work before it's tested. You don't just have instinct, you can explain your reasoning and back it up The ability to write clear, scroll-stopping copy. You favor clarity over cleverness and can produce ten variations on the same angle without repeating yourself Strong quality taste. You know what looks like a real ad versus a template, and you are not afraid to hold work back when it is not ready Comfort working in a fast-paced, high-volume creative environment where output matters as much as quality Familiarity with AI-powered development tools like Claude Code for streamlining creative workflows is a strong plus Key Performance Metrics (KPIs) Quality and consistency of research briefs, measured by the percentage of angles that move to production without major revision Headline performance, tracked by click-through rates and engagement on static ads across client accounts QA catch rate, measured by the percentage of ads flagged and improved before shipping to the client Creative variety across campaigns, ensuring layouts, angles, and messaging do not become repetitive 30/60/90-day ramp: by day 30, fully onboarded into the research and QA workflow with supervised output. By day 60, independently producing briefs and headlines with minimal revision. By day 90, operating as the trusted quality gate across all active accounts What You Get Competitive compensation discussed individually based on experience and location A fully remote role with the flexibility to work from anywhere Autonomy over the creative strategy pipeline from research through final QA Clear KPIs and structured feedback loops so you always know where you stand Back-office support from Mint Source for payroll, onboarding, and HR