Director Content Marketing & Discoverability

The Director, Content Marketing & Discoverability will lead Hilton EMEA's integrated Content Marketing & Discoverability function. The role is accountable for the governance, operational delivery and continuous evolution of Hilton's multilingual content ecosystem across owned digital channels. Leading a multidisciplinary team of multilingual content, localisation and discoverability specialists, the Director will ensure Hilton's content strategy delivers measurable impact through culturally relevant customer experiences, Search/Answer Engine Optimisation (SEO/AEO) and AI-driven discoverability. As consumer discovery rapidly evolves through AI-powered search and large language models, the Director will lead the transition from a traditional content marketing model to an integrated Content Effectiveness function, where content quality, discoverability and performance are managed as one connected capability. Strategic Leadership & Content Effectiveness Define and deliver Hilton EMEA's multilingual content and discoverability plan across editorial, campaign, homepage, destination and localisation content. Establish governance, prioritisation frameworks, operating models and content lifecycle management to ensure investment is focused on the highest-value customer and business opportunities. Own regional content strategy, capability development and future roadmap, ensuring alignment with changing consumer behaviour, AI-driven discovery and Hilton's commercial priorities. Content Performance, Discoverability & Optimisation Use SEO, AI visibility, customer analytics and content performance insights to prioritise investment, optimise content ecosystems to drive measurable business outcomes and report back to the business. Oversee the strategic direction of multilingual homepage, campaign, editorial, destination and localisation programmes, ensuring consistent customer experiences across web, app and digital channels. Drive continuous optimisation through experimentation, AI measurement platforms, discoverability reporting and evolving customer search behaviours. People Leadership & Capability Development Lead, develop and inspire a high-performing regional team responsible for multilingual content, localisation and discoverability. Build cross-functional capability by embedding SEO, AEO and AI discoverability expertise across the team while continuing to develop specialist technical knowledge. What are we looking for? Success in this role will demonstrate itself through the following attributes and skills: Strong commercial acumen and the ability to connect customer needs, content strategy and discoverability with measurable business outcomes. Extensive knowledge of multilingual content strategy, localisation, SEO, Answer Engine Optimisation (AEO) and emerging AI-driven discovery ecosystems. Strong analytical capability with experience translating performance insights into strategic recommendations and investment decisions. Excellent communication, collaboration and organisational skills with the ability to build trusted partnerships across regional and global teams. Significant experience in digital content strategy, multilingual marketing, SEO/content marketing within a global organisation. Experience using digital analytics, SEO technologies, content management systems and performance measurement platforms to drive commercial outcomes.