Director, Digital Fundraising

About FINCA FINCA International is a global nonprofit organization dedicated to ending poverty through sustainable and scalable solutions that expand economic opportunity. Operating across multiple regions worldwide, FINCA works to empower underserved communities through financial inclusion, social enterprise, and impact-driven development programs. Over the next five years, FINCA aims to impact 40 million lives and secure $400 million in donor and investor capital to support this mission. Achieving this vision will require a more scalable, data-driven, and digitally sophisticated fundraising model capable of deepening donor engagement while directly connecting supporters to measurable client impact. About the Role FINCA is seeking a Director, Digital Fundraising to build and scale the organization’s next-generation digital fundraising capability. This is a transformation-focused leadership role responsible for evolving FINCA’s digital fundraising efforts from campaign-based execution into a scalable digital growth engine. The Director will own FINCA’s annual digital fundraising revenue growth targets and performance KPIs and lead strategy across donor acquisition, conversion, retention, and digital engagement while helping architect a more direct, story-driven, and platform-oriented donor experience. The ideal candidate combines digital fundraising expertise, growth marketing discipline, and product-oriented thinking. This person must be comfortable operating in a lean, evolving environment while driving measurable revenue growth, improving donor lifetime value, and modernizing how FINCA engages supporters digitally. This role will work cross-functionally across fundraising, communications, programs, technology, and leadership teams to align digital strategy with organizational growth priorities. Key Responsibilities Drive digital fundraising performance • Own digital fundraising performance, including donor acquisition, conversion, and retention • Develop and execute strategies across key digital channels, including paid media, email, text, and web • Establish performance baselines and KPIs (conversion rates, donor retention, average gift, lifetime value) Lead the development of a digital fundraising platform • Lead the design and evolution of FINCA’s digital fundraising experience, including how donors discover, select, and support funding opportunities • Define and implement a roadmap to introduce more direct, story-driven, and choice-based giving models • Contribute to FINCA’s transition to a platform-based fundraising approach Lead product and growth strategy • Apply a test-and-learn approach to improve the donor journey and platform performance • Define and prioritize experiments (A/B testing, messaging, segmentation, user experience improvements) • Partner with technology teams and vendors to implement enhancements and new functionality Build a pipeline of fundable opportunities • Partner with program, country, and communications teams to develop a consistent pipeline of compelling, fundable opportunities • Translate client impact into clear, credible, and engaging digital content • Establish standards for how opportunities are presented and maintained Strengthen donor engagement and retention • Design strategies to increase repeat giving and long-term donor relationships • Develop segmentation and personalization approaches to improve donor experience • Integrate storytelling, data, and digital touchpoints into a cohesive donor journey Enable cross-functional alignment • Work closely with the direct mail, mid-level and major gift, communications, and program teams to align digital efforts with organizational priorities • Serve as a connector across teams to ensure digital fundraising efforts are integrated and efficient Qualifications • Bachelor’s degree and 7+ years of experience leading digital fundraising, growth marketing, digital product, or customer acquisition initiatives with measurable revenue accountability. • Demonstrated success scaling digital revenue, donor acquisition, subscription, or engagement programs through data-driven growth strategies. • Strong experience managing digital acquisition channels including email, paid media, lifecycle marketing, web optimization, and CRM-driven engagement. • Experience building or optimizing digital user journeys, fundraising platforms, or customer engagement ecosystems. • Proven track record using analytics, experimentation, A/B testing, segmentation, and conversion optimization to drive measurable outcomes. • Experience operating cross-functionally with technology, product, communications, and executive stakeholders. • Strong strategic thinking combined with hands-on execution capability in lean or evolving organizations. • Excellent communication, stakeholder management, and organizational alignment skills. Application Timeline and Details We anticipate the selection window for this opening will close on: June 12th. Submission does not guarantee selection, and FINCA reserves the right to modify or close the selection process at any time. Only shortlisted candidates will be contacted. All applications will be retained for future consideration. Disclosures This role includes a competitive compensation package and access to comprehensive benefits, which may include health coverage, paid time off, and retirement options. Benefits offerings may vary depending on location and employment type, and full details will be provided during the hiring process. Equal Opportunity Statement LaunchWell celebrates diversity and is proud to be an Equal Opportunity Employer. We consider all qualified applicants without regard to race, color, religion, sex, national origin, disability status, veteran status, or any other characteristic protected by law. Qualified applicants with arrest or conviction records will be considered in accordance with applicable laws, including the California Fair Chance Act. ADA Accommodation Statement If you require a reasonable accommodation during the selection process, please let us know.