Director of Analytics

Director of Analytics

Smith is seeking a Director of Analytics to lead the strategy, growth, and evolution of our Analytics practice across enterprise B2B commerce, marketing, and customer experience with deep expertise in complex B2B buying journeys and commerce platform analytics.

In this role, you'll help enterprise clients transform fragmented data into trusted insights that drive better decisions, improve performance, and unlock growth. You'll serve as both a strategic advisor and practice leader by partnering with clients to design, implement, and optimize analytics solutions that drive measurable business outcomes, and shape how Smith delivers modern analytics.

You'll help ensure that:

• Analytics strategies align with business objectives and measurable outcomes.
• KPI frameworks, dashboards, and reporting are accurate, scalable, and actionable.
• Data quality, governance, privacy, and measurement risks are proactively managed.
• Insights translate into clear recommendations that influence investment and business strategy.
• Analytics approaches account for the realities of B2B commerce including multiple buying stakeholders, account hierarchies, and contract and tiered pricing,

What You'll Do

Analytics Strategy & Measurement

• Lead discovery sessions and define KPI frameworks, measurement strategies, and analytics roadmaps.
• Design and implement enterprise measurement ecosystems across GA4, GTM, Adobe Analytics, B2B commerce platforms (e.g., SAP Commerce Cloud, Salesforce B2B Commerce) CDPs, CRM, marketing automation, BI, and data platforms.
• Assess analytics maturity, identify opportunities, and recommend improvements that strengthen decision-making.
• Partner with UX, Development, SEO, Paid Media, Content, Lifecycle Marketing, and CX teams to embed tracking and web analytics throughout implementation and optimization.

Reporting & Insights

• Design and deliver dashboards, reporting, and executive insights that support client decision-making.
• Ensure reporting is accurate, actionable, and aligned with business outcomes.
• Guide dashboard development across Looker and Power BI.
• Help clients understand not only what happened, but why, what's next, and what to do about it.

Practice Contribution

• Build scalable analytics frameworks, standards, and best practices.
• Mentor analysts and consultants in measurement strategy, data storytelling, consulting, and client leadership.
• Help evolve Smith's analytics capability as AI, privacy, and technology continue to reshape the industry.

Client Leadership & Growth

• Lead client analytics discussions and facilitate executive-level conversations with confidence and clarity.
• Facilitate workshops that align business goals, KPIs, and measurement priorities and translate outcomes into actionable measurement plans.
• Support proposals, solutioning, and new business while identifying opportunities to expand analytics services with existing clients.

What We're Looking For

We're looking for an experienced analytics consultant who combines strategic thinking with hands-on execution. You're comfortable advising executives, collaborating with cross-functional teams, and translating complex data into meaningful business outcomes.

You bring experience:

• Leading enterprise analytics and measurement strategy.
• Building KPI frameworks, dashboards, attribution models, and reporting ecosystems.
• Working across marketing, commerce, customer experience, and digital transformation initiatives.
• Translating business goals into technical requirements.
• Growing client relationships and contributing to new business opportunities.

Qualifications

• 8+ years in analytics, digital measurement, business intelligence, data strategy, or consulting.
• Experience leading analytics engagements in agency, consulting, or enterprise environments.
• Demonstrated ability to move from strategy through implementation, ensuring analytics solutions are successfully delivered and adopted by clients.
• Strong expertise with GA4, Google Tag Manager, Adobe Analytics, Looker, Power BI, Tableau, Snowflake, BigQuery, CDPs, CRMs, and marketing automation platforms.
• Experience with tracking strategy, data layer requirements, ecommerce event tracking, UTM standards, attribution, experimentation, and analytics QA.
• Proven success leading analytics for enterprise websites, commerce platforms, digital transformations, or large-scale marketing programs.

Smith | Commerce Reimagined. Performance Realized.

Smith goes beyond the traditional digital agency. We focus on converting our clients’ potential into performance. With over 20 years of commerce experience at our core, we bring deep expertise, coupled with an unparalleled passion for results, to every engagement. By working hand-in-hand with our clients and key partnerships with technology platforms including SAP Commerce (formerly Hybris) and Salesforce, we consistently produce commerce experiences that help brands and businesses do more than simply improve. We help them thrive. By combining our strategic, creative, analytical, and technical capabilities, we consistently enhance customer experiences, accelerate sales, and optimize operations, enabling over 500,000 transactions every day and driving over $38 billion in annual revenue for our clients. Our unique ownership structure is based on a philanthropic foundation which allows us to focus on client outcomes before quarterly earnings reports and empowers us to make decisions focused on helping our clients with our profits enabling socially beneficial programs. Smith has offices in Dayton, OH; Ottawa-Gatineau, Canada; and Santiago, Chile along with our remote workforce distributed throughout the United States and Canada. We are the performance commerce company. Learn more at www.smithcommerce.com.