Director of Experiential Marketing & Executive Engagement

Who we are… We are Payactiv, a FinTech company devoted to giving workers access to their earned wages when they need them. Payactiv is the pioneer and industry leader in Earned Wage Access — the only Certified B Corporation and Public Benefit Corporation in our industry. Our platform helps millions of workers avoid debt, build financial stability, and take control of their financial lives. We partner with thousands of employers who recognize that financial wellness isn’t a perk — it’s the foundation of a loyal, engaged workforce. Payactiv is seeking a Director of Experiential Marketing & Executive Engagement to lead the strategy, execution, and optimization of our experiential marketing and executive engagement programs. This role is responsible for maximizing the value of Payactiv's investments in strategic sponsorships, industry events, executive hospitality, customer experiences, and partner activations. This strategic role is highly collaborative and externally facing, requiring a strong blend of relationship-building, business acumen, event strategy, and operational excellence. You will work across Marketing, Sales, Partnerships, Customer Success, and Executive Leadership to ensure Payactiv's experiential investments generate meaningful business outcomes. What you will do… Experiential Marketing Strategy: Define and execute the experiential marketing roadmap, aligning sponsorships, industry events, executive hospitality, customer experiences, and partner activations with company growth objectives and marketing priorities. Executive Engagement & Hospitality: Build and manage executive engagement programs that create opportunities for meaningful interactions with customers, prospects, partners, and industry leaders before, during, and after strategic events. Strategic Sponsorship Activation: Own the activation strategy for key sponsorship investments, ensuring every activation drives awareness, relationship development, customer engagement, and business impact. Cross-Functional Leadership: Collaborate closely with Sales, Partnerships, Customer Success, Brand, Content, and Executive Leadership to develop engagement strategies, coordinate participation, and maximize the value of strategic events and experiences. Relationship Development & Opportunity Creation: Serve as a visible representative of the Payactiv brand at industry events and executive gatherings, identifying opportunities, facilitating introductions, and supporting relationship-building efforts across target accounts and strategic partners. Program Analytics & Optimization: Develop frameworks to measure engagement, influence, executive participation, relationship development, and business outcomes, using data and insights to continuously improve program performance. Operational Excellence: Oversee event planning, vendor management, agency relationships, hospitality programs, and activation logistics to ensure high-quality experiences and flawless execution. What you need… Experience: 8+ years of experience in experiential marketing, event marketing, sponsorship activation, executive engagement, partnerships, business development, or related disciplines, with demonstrated ownership of high-profile programs and stakeholder relationships. Travel: Willingness to travel up to 40–50% for customer meetings, executive engagements, conferences, industry events, partner activations, and sponsorships. Flexibility to work occasional evenings and weekends as required to support key events and relationship-building opportunities. Relationship Leadership: Proven ability to build trust and credibility with executives, customers, partners, and senior stakeholders while creating environments that foster meaningful business relationships. Strategic Thinking: Experience developing and executing programs that connect brand-building activities to measurable business outcomes, including customer engagement, pipeline influence, partner development, and market visibility. Executive Presence: Exceptional verbal, written, and interpersonal communication skills with the ability to represent Payactiv confidently in executive-level environments and industry settings. Cross-Functional Leadership: Demonstrated success leading initiatives across multiple stakeholders, teams, agencies, vendors, and external partners. Business Acumen: Strong understanding of how experiential marketing, executive engagement, and relationship development contribute to revenue growth, customer retention, and ecosystem expansion. Industry Background: Experience in fintech, HR technology, payroll, workforce technology, SaaS, or related industries is highly preferred. Mindset: A highly entrepreneurial, relationship-oriented leader who thrives in fast-paced, high-growth environments and is energized by creating opportunities through human connection. What we offer… Company sponsored Health, Dental, and Vision insurance 401K, traditional, and Roth with a company match Tuition Assistance or Tuition Reimbursement Unlimited Paid Time off Monthly Gym Reimbursement Paid time off to volunteer Paid Family Leave Complimentary onsite office lunches Opportunity to grow Opportunity to work with a great team committed to making a difference. Salary Range: $170K to 195K plus Bonus