Director of Growth Marketing

About Andela: Andela Talent Cloud is the industry’s only unified solution to manage the complete global talent lifecycle. We help enterprises source, qualify, hire, manage, and pay global technical talent in one integrated platform. Market leaders partner with Andela to help rewrite their workforce strategies to include global, remote talent from over 175 countries to scale their teams and deliver projects faster. Andela Talent Cloud provides an intelligent, AI-driven platform that helps enterprises build remote-fluent teams from emerging geographies such as Africa and Latin America. Powerful AI-matching algorithms learn from thousands of data points in the hiring journey to pinpoint the best engineers up to 70% faster at 30 to 50% less cost than other hiring approaches. Andela caters to specialized disciplines such as Application Engineering, Artificial Intelligence, Cloud, and Data & Analytics, with over 30 specific use cases. The world’s best brands trust Andela, including GitHub, Mastercard Foundry, ViacomCBS, and Mindshare. The Director of Growth Marketing will own Andela’s demand generation engine covering paid marketing, email nurture, and ABM (with agency partners) , and build the connective tissue between sales and marketing to drive pipeline, revenue, and GTM alignment. This leader will be accountable for pipeline impact, reporting across ATUs/regions, and ensuring that top-of-funnel strategy ladders directly into sales execution. You will oversee campaign strategy and execution, manage agencies, and partner with product marketing, RevOps, and sales to deliver a full-funnel growth motion. This is a high-visibility role that will shape how Andela shows up in the market and how we deliver measurable growth going forward. Exceptional Leadership: As an Andelan, you don’t need to be a people manager to be a leader, and you’ll serve as a role model for the rest of the company. Think about the feedback your peers typically give you – if it usually sounds like the below, we want to hear from you. Low ego, low drama, servant leader : You share credit, take blame. You like being wrong because it means someone else had an even better idea. One team mentality : You break silos across teams. You put the company and mission first above yourself and team alone. Great listener, hungry for feedback: You’re always seeking to improve – our product, our business, yourself. You solicit diverse opinions and deeply listen. Owner, not renter: You see a problem, you fix it or find someone who will. The buck stops with you. Player-coach: You roll up your sleeves and get scrappy. You do this by proactively collaborating with your team while actively engaging in important details. Business problem solver : You’re not just a functional expert; you consistently get praise for approaching your function through the lens of solving business problems. Key Responsibilities: Own the number: Be accountable for marketing-sourced pipeline and contribution to revenue across ATUs/regions; drive 3× pipeline coverage thinking and clear targets by segment. Run multi-channel programs: Lead paid (Google, LinkedIn, review sites), email nurture/lifecycle , and ABM motions (with agency), from strategy to execution. Strengthen sales–marketing alignment: Build joint scorecards , common definitions (MQL/SQL), funnel SLA expectations, and reporting cadences that Sales trusts. Drive GTM strategy: Translate ICPs, personas, and use-case positioning into campaigns that move buyers from awareness to demo to opportunity. Optimize performance: Allocate and tune budget for efficiency throughout the lead cycle; build dashboards in Salesforce/Dreamdata (and equivalent) to track impact by channel, campaign, and ATU. Experiment and scale: Pilot new channels and creative (AI-assisted workflows, outbound automation, review sites), then standardize what works. Leverage website growth levers: Partner with Product Marketing to drive SEO, A/B testing, CRO, personalization (e.g., Mutiny), and account-specific landing pages that increase conversion and pipeline attribution. Partner cross-functionally: Work hand-in-glove with Product Marketing, RevOps, SDRs, Events, and Brand to deliver a coherent top-of-funnel and clean handoffs. Lead & mentor: Manage a lean, high-performing team plus external agencies; uplevel operating rituals, QA, and speed to launch. Qualifications 10+ years in growth/demand gen/performance marketing in B2B (SaaS or tech services), with a track record of pipeline ownership and revenue impact. Channel depth: Hands-on success in at least one core acquisition channel (SEM, LinkedIn, or outbound email) and familiarity with review sites. Sales alignment: Built shared reporting frameworks and worked closely with Sales/SDRs to improve lead quality, follow-up speed, and SQL→Close. GTM strategy chops: Comfortable turning ICPs, personas, and use-case narratives into segmented, resonant campaigns. Analytical rigor: Competent with attribution and funnel diagnostics; able to build/read dashboards and make decisions from MQL→SQL→Close metrics. Website growth expertise: Proven SEO/CRO ownership, including A/B testing and personalization platforms like Mutiny or equivalent. Toolbox familiarity: Salesforce, HubSpot (or Marketo), Dreamdata (or equivalent attribution), Google Ads, LinkedIn Ads, testing platforms (VWO/Optimizely), Webflow (collaboration), Clay/Keyplay (or similar). Leadership: Experience managing small, senior-leaning teams and agencies; excellent prioritization and operating cadence in lean environments. Bonus: Background in AI/Future-of-Work or talent marketplaces; ABM platform exposure (6sense/Demandbase) a plus. #LI-REMOTE #LI-NR1 Benefits Fully Remote work culture - we hire globally and all of our roles are fully remote! Bring your own device stipend - buy your own laptop with funds from Andela Flexible working hours Equity (as a part of the compensation package) Healthcare, 401k / pension (US only) Generous Paid Time Off, Parental Leave, Compassionate Leave And more to come! We're on a journey to reimagine global benefits at Andela. At Andela, we outcompete through diversity. We know that our strengths lie in the multiplicity of talents, perspectives, backgrounds & orientations resident in our community and we take pride in that. Andela is committed to a work environment in which all individuals are treated with respect and dignity. Each individual has the right to work in a professional atmosphere that promotes equal employment opportunities and prohibits discriminatory practices. Andela provides equal employment opportunities and workplace to all employees and applicants without regard to factors including but not limited to race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, pregnancy (including breastfeeding), genetic information, HIV/AIDS or any other medical status, family or parental status, marital status, amnesty or status as a covered veteran in accordance with applicable federal, state and local laws. This commitment applies to all terms and conditions of employment, including but not limited to hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Our policies expressly prohibit any form of harassment and/or discrimination as stated above. Andela is home for all, come as you are.