Director of Marketing

At TRUEWERK, we believe craftsmanship is a mindset that should be applied to every endeavor. We value precision in the details, discipline in the process, and a commitment to excellence whether we’re building a house or a spreadsheet. We believe the people whose skilled, physical work keeps our society running deserve gear that mirrors the tremendous value they create. We meticulously design, test, and refine every product to optimize performance and reflect the pride and professionalism of the people who rely on it. We serve customers across the U.S. and Canada through TRUEWERK.com, Amazon, and a growing network of retail and enterprise partners. Backed by a dedicated Team of about 50 employees and a strong growth trajectory, we’re building a company—and a culture—grounded in performance, integrity, and continuous improvement. TRUEWERK is seeking an experienced Marketing Director in Denver, Colorado to lead how our brand shows up in the field—and how it scales as we grow across direct-to-consumer, wholesale, and enterprise channels. This role partners closely with the CMO, Creative leadership, and cross-functional Team to ensure the brand stays sharp, relevant, and built for the people who rely on it. As Marketing Director, you own the strategy and execution of integrated marketing that earns attention, builds trust, and drives demand. You understand our customer because you respect the work they do—and you make sure everything we put into the market reflects that standard. Every message, campaign, and touchpoint should feel clear, consistent, and true to the craft. This role calls for a hands-on leader who can set direction and roll up their sleeves to get the work done. You lead through clarity and conviction, make decisions grounded in real insight, and move with urgency. You know how to balance long-term brand building with the immediate need to perform—and you thrive in a fast-moving, no-ego environment where the work speaks for itself. ROLE & RESPONSIBILITIES Product Marketing & Positioning Own product positioning, messaging, and portfolio-level strategy to clearly differentiate TRUEWERK in the market Collaborate cross-functionally to bring products to life through compelling storytelling that drives both conversion and brand equity Partner with CMO, Creative, and cross-functional Team members to evolve the TRUEWERK brand and ensure consistent expression across touchpoints Apply customer, market, and competitive insights to continuously refine positioning and inform product and marketing decisions Go-to-Market (GTM) & Integrated Marketing Lead GTM planning across product launches and campaigns, including strategy, calendar, prioritization, and cross-functional alignment Drive integrated campaigns from concept through launch across channels, ensuring cohesive execution and measurable impact Guide paid, earned, and experiential efforts to ensure consistency, effectiveness, and alignment to GTM objectives B2B, Wholesale & Growth Channels Partner with Sales to drive growth across enterprise (B2B) and wholesale channels through tailored strategies and enablement Develop channel- and account-specific approaches that support sell-through, partner engagement, and brand presence Lead brand activation and marketing efforts that build awareness and credibility with trade professionals Must Have Senior-level marketing background with a consumer brand that has scaled significantly (e.g., 2–3x growth). Hands-on exposure to a seasonal omnichannel business, ideally in the Apparel/Footwear or Outdoor/Recreation industries. Proven track record leading integrated marketing within an omnichannel business, including direct-to-consumer and wholesale/retail. Background in developing and evolving brand strategy across channels and customer touchpoints. Strong foundation in consumer insights and voice-of-the-customer inputs to inform brand and marketing decisions. Hands-on involvement in building or actively participating in go-to-market (GTM) strategy and execution for a consumer brand. Demonstrated success partnering cross-functionally with commercial teams, including Ecommerce, Wholesale, and Retail. Preferred Prior responsibility for leading or managing marketing Team members. Ownership of, or leadership responsibility for, one or more marketing channels (e.g., social media, PR, ecommerce, paid media, influencer, experiential). History of working with diverse teams, functions, or geographies. Familiarity with, or meaningful connection to, trade professionals or workwear-adjacent audiences. TRUEWERK is committed to providing fair and competitive compensation through a combination of base salary and performance-based bonuses. Other benefits include but are not limited to: Employer-paid medical (HDHP & PPO options) and dental plans Optional vision, pet, accident, cancer, critical illness, and hospitalization insurance Company-sponsored life, AD&D, short-term disability, and long-term disability coverage Affordable coverage for dependents and domestic partners HSA with monthly employer contribution FSA, dependent care, and commuter spending accounts Employee Assistance Program (free mental health, financial, and legal counseling) Professional development reimbursement program Volunteer and community-building opportunities 401(k) with company match Monthly hybrid work stipend Hybrid working schedule (with great snacks!) Annual performance bonus Unlimited PTO policy and paid company holidays Free workwear for you and discounts for friends and family! Salary Range: $155,000 - $175,000 base salary + bonus Applications for this role are expected to be accepted through May 22, 2026 TRUEWERK is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. All employment decisions at TRUEWERK are based on business needs, job requirements, and individual qualifications, without regard to race, color, age, religion, family or parental status, pregnancy, sex, gender identity, sexual orientation, national origin, disability, genetic information, or any other protected characteristic as outlined by federal, state, and local laws.