Director of Marketing

Who Are We? RZR is an AI-native advertising platform built for the next era of performance marketing. We operate at the intersection of machine learning, programmatic media, and full-funnel mobile growth, powering campaigns for some of the world's most ambitious advertisers. Our platform is purpose-built to deliver outcomes at scale, not just impressions. We are a team of builders, operators, and technologists who believe the advertising industry is overdue for a fundamental rethink. We move fast, operate with a high degree of ownership, and hold ourselves to an exceptionally high standard of craft. RZR is scaling aggressively with an active M&A pipeline and a platform vision that puts us on a path to becoming an industry leader. This is a rare opportunity to join a company at an inflection point and help shape what it becomes. Role Overview RZR is a mobile DSP with four product lines — UA, retargeting, CTV, and RZR Computer, our creative intelligence platform. As Director of Marketing, you will own product marketing and technical content across all four: positioning and messaging architecture, launch GTM, competitive intelligence, sales enablement, and the content that carries it — one-pagers, decks, case studies, research. You will partner daily with product, sales, and the CMO, and you will produce the work yourself. This is a hands-on seat, not a delegation layer. We are looking for someone from mobile adtech or programmatic who can read a bidding or attribution doc without a translator and has shipped launches with measurable pipeline impact. This role starts as an IC with a clear path to managing the content and design pod as the function scales. Key Responsibilities Product Marketing Own positioning and messaging architecture for all four product lines, segmented by buyer type — performance UA teams, agencies, and brand/CTV buyers Run launch GTM end to end for key product releases: launch narrative, enablement package, multi-channel campaign, and demo-generation targets Build and maintain the competitive intelligence program: battlecards, objection handling, win/loss inputs, and category monitoring across DSPs and creative optimization vendors Technical Content Production Personally produce the technical content engine: one-pagers, decks, case studies, research reports, and blog content grounded in real platform mechanics — bidding, attribution, incrementality, creative optimization, CTV measurement Distill roadmap-stage product material into client-facing assets that pass executive and sales review the first time, with every claim sourced and ready to ship Run AI-assisted production workflows with a defined quality gate — nothing ships as raw model output Cross-Functional Partnership Serve as marketing's primary partner to product: translate the roadmap into market-facing narrative and flag substantiation gaps before launch, not after Equip sales with product-specific collateral and proof systems — case studies, vertical examples, competitive coverage — and hold a measurable sales satisfaction bar on marketing support Get executive input from the CEO, CRO, and product early so gaps surface before final review instead of during it Required Skills and Experience Must-Have 8+ years in B2B marketing, with 4+ in mobile adtech, programmatic, or the MMP ecosystem — fluent in DSP economics, RTB, attribution, SKAN and privacy shifts, and creative optimization without needing a translator Product marketing depth: has built or led a PMM function, owned messaging architecture segmented by buyer type, and run competitive intelligence programs including battlecards, objection handling, and category monitoring Launch track record with numbers attached — can point to specific launches they ran and the pipeline, KPI, or adoption outcomes that followed Hands-on producer who personally writes and builds one-pagers, decks, case studies, and research; portfolio will be tested with a work sample Uses AI to scale production and competitive intel while holding a client-ready quality bar Nice-to-Have Time at a DSP, SSP, MMP, or creative optimization vendor (Yieldmo, Liftoff, Moloco, AppsFlyer, Adjust, Singular, Smadex, or similar) Published commentary or contributor presence in trade press — AdExchanger, Digiday, eMarketer, Mobile Dev Memo Gaming or app-economy vertical knowledge Work Setup San Francisco, CA preferred. Also open to candidates based anywhere in the United States on a remote basis. Why Join RZR? Full PMM ownership across a four-product portfolio, reporting directly to the CMO — UA, retargeting, CTV, and RZR Computer are all yours to position, launch, and build competitive coverage for. This is not a one-product seat. RZR Computer is a new creative intelligence product with an open GTM lane — the category story is unwritten and this role writes it. There is no incumbent narrative to inherit or defend. A senior, specialized team already in place to amplify your work — a marketing engineer, a dedicated designer, and regional event leads who execute what you produce instead of leaving it stuck in a queue. Your content and launches ship through the CEO and CRO — impact is measured, not assumed, with clear pipeline and demo-generation targets tied directly to your output. Path to leading the content and design pod — as the marketing function scales, this seat grows into a management role within 6 to 12 months. RZR Behaviors RZR operates by eight core behaviors: Extreme Ownership · Move Fast · Drive for Excellence · Proactive Communication · Courage · Curiosity · Deliver Results · Manage Ambiguity