Director of Marketing

About the Role We’re looking for a hands-on marketing leader to build and scale our growth engine. You’ll start by managing a small group of contractors across design, content, and paid channels — then gradually bring key functions in-house as you prove ROI and build repeatable systems. You’ll partner directly with the CEO to refine our positioning, sharpen our ICP, and craft the marketing strategy — then own execution across all major channels. This is a highly entrepreneurial role for a Director-level marketer who loves to build, test, and scale. What You’ll Do Strategy & Leadership Collaborate with the CEO to define the marketing strategy, brand positioning, and channel roadmap. Translate business goals into clear marketing plans with measurable outcomes. Own the marketing budget, allocating spend toward the most efficient growth levers. Manage a group of contractors and vendors across creative, content, and paid media — and hire key roles over time. Execution & Ownership Drive acquisition and engagement across multiple channels — paid, organic, lifecycle, partnerships, and events. Oversee content and campaign creation that builds awareness and pipeline. Establish basic marketing ops infrastructure (HubSpot, analytics, attribution, reporting) to ensure clean data and visibility. Maintain and evolve our website, ensuring alignment between messaging, brand, and conversion goals. Track, analyze, and report on marketing performance, iterating quickly based on results. Brand & Identity Partner with design and leadership to evolve our brand identity and visual system. Ensure consistent storytelling across every touchpoint — ads, website, product marketing, and social. Build a deep understanding of our audience and market, ensuring all messaging connects authentically. Who You Are 5–8 years of experience in B2B SaaS marketing — ideally in growth, demand generation, or channel roles. Proven ability to translate business goals into channel plans and campaigns. Hands-on with tools like HubSpot, GA4, Webflow, Google Ads, LinkedIn Ads, and reporting dashboards. Strong mix of creative and analytical skills — you care about both conversion rates and story. Experience managing contractors or small teams and excited to grow an internal team over time. Thrives in fast-paced, high-ownership environments and enjoys building from scratch. Bonus Points Experience marketing to SMB or mid-market SaaS audiences. Comfortable shaping brand and narrative while also driving measurable growth. Has worked in early-stage or founder-led environments and knows how to bring focus and process. Familiar with AI-driven tools and automation workflows. Why Join Us You’ll work directly with the CEO to shape and scale the marketing function. Huge scope for ownership — from brand to budget to team building. A collaborative environment where ideas move fast and execution matters. A product with real traction and an ambitious roadmap for growth.