Description
The Brewers Association is seeking a strategic and creative marketing leader to help support our mission "To promote and protect American Craft Brewers."
The Director of?Marketing & Communications oversees the areas of Marketing, Strategic Communications, Creative Services, and Web Content. This role is responsible for overseeing a comprehensive marketing communications plan that aligns with the association’s mission, vision, and values, while creating a collaborative environment where talented employees can do their best work. The Director of Marketing and Communications sets the team direction for brand narratives, messaging, and public relations strategies, while supporting employee growth, collaboration, and creativity.
This position has a strong focus on supporting and promoting the largest industry events in the country, including the Craft Brewers Conference and Great American Beer Festival, as well as association membership, and the Great American Beer Festival and World Beer Cup competitions.
Essential Duties:
Oversee marketing and creative teams with an emphasis on supporting employee development, maximizing efficiencies, ensuring best practices, and meeting both individual and association goals.
Develop and implement strategic marketing and communications plans to achieve association goals for events, membership and competitions.
Develop and manage marketing and creative operating budgets.
Lead all organization communications strategies and talking points, including crisis communications.
Oversee all promotional activities, including online, social, print, and direct email.
Establish and maintain relationships with industry influencers and key strategic partners.
Encourage team creativity and cross-departmental collaboration.
Communicate resources and benefits to create member loyalty, drive retention and improve new member acquisition.
Guide the marketing team in identifying and applying best practices in association, B2B and B2C marketing.
Identify and apply metrics for success across marketing efforts.
Develop communications to support government affairs, Board of Directors, technical and other priorities for the association.
Hire, manage, and direct association media relations and public affairs agencies.
Hire, manage, and direct association ad buying agencies, and other agencies as determined.
Note: This job description is not intended to be an exhaustive list of all duties, responsibilities,
or qualifications associated with this job.
Pay & Benefits:
$115,000 - $140,000 per year
This role will receive benefits standard for all BA employees, including group medical, dental, and vision insurance, flexible spending plans, supplemental insurance, 401k retirement plan with match, professional development support, access to resources through our Employee Assistance Program (EAP), and RTD EcoPass.
Requirements
A successful candidate will possess:
Experience in either B2B or B2C marketing. The ideal candidate will have experience in both or experience managing multiple brands with different brand voices.
Passion for supporting small and independent breweries, their products, and the communities they serve. Industry experience a plus, but not required.
Demonstrated success leading, coaching and developing direct reports, setting clear expectations, providing regular feedback, and fostering opportunities for growth and success.
Strong ability to bring energy, creativity, and fun to the workplace while maintaining professionalism and setting a?clear vision for a team.
Excellent strategic planning and budgeting abilities.
Strong self-motivation and ability take ownership, while knowing when to seek input or delegate.
Outstanding ability to develop positive relationships and build collaborative relationships with peers across all organization divisions.
Ability to manage agency partners.
Ability to think strategically and anticipate organizational needs.
Excellent written and verbal communication skills and poise for communicating with a variety of audiences.
Ability to promote events, services and announcements to the media, members, industry representatives and the general public.
Experience in marketing software such as marketing automation software, social media scheduling and monitoring software. WordPress and basic HTML experience helpful.
Fluency in email and social media best practices.
Strong project and operations management skills.
Ability to organize and distribute work, prioritize tasks and meet deadlines.
Outstanding customer service ethic and high expectations for quality.
Strong working knowledge of all aspects of the marketing mix – print, digital, experiential and beyond.
Excellent copywriting and editing skills and ability to adapt “voice” to various audiences.
Travel Required:
Craft Brewers Conference & BrewExpo America
Great American Beer Festival
Other industry conferences, trade shows, and events as assigned.
Hybrid Work Schedule:
This position follows a hybrid work schedule. Employees in this role are required to work onsite at our Boulder, Colorado office every Tuesday and Thursday.
Equal Opportunity:
The Brewers Association is an equal opportunity employer and does not discriminate on the basis of race, color, creed, religion, national origin, ancestry, sex, sexual orientation, gender identity, gender expression, age, disability, marital status, familial status, political beliefs, or any other status protected by applicable federal, state, or local law.