Director of Measurement Strategy

About Us Headlight is a growth marketing agency focused on scaling consumer products through industry-leading performance advertising, creative, and analytics services. We work with innovative start-ups to emerging global brands on an integrated partnership model built on world-class execution and deep strategic collaboration. We are a fully remote company with teammates across the United States and Canada and pride ourselves on a low-ego, no-BS culture. We are looking for a driven, ambitious candidate who can help us execute on our mission to build a category-leading company that evolves the agency model and pushes the boundaries of digital advertising. Position Overview The Director of Measurement Strategy is a senior, client-facing role that sits at the intersection of Headlight’s Growth and Analytics functions. This is not a heads-down engineering position — it is a strategic and consultative role responsible for architecting how Headlight measures marketing performance for each client, project-managing the technical onboarding of new accounts, and shaping the analytics service offering itself as a product. You will be the primary measurement and instrumentation expert in the room with clients: leading discovery and requirements-gathering sessions, auditing the client’s existing channel instrumentation and reporting stack, identifying gaps and opportunities, and producing a measurement plan that Headlight’s Growth Engineering team and Growth Pod execute against. You will own the integration of Headlight’s measurement and reporting infrastructure with each client’s data environment, and you will translate between the technical realities surfaced by our engineers and the strategic goals voiced by client stakeholders. This role requires a marketing-native background: a deep, working understanding of how paid media is bought, instrumented, attributed, and reported on across paid social, search, and CTV — ideally earned in an agency, ad-tech, MMP, or in-house performance marketing setting. Strong technical fluency (SQL, basic Python, comfort reading code and event payloads, familiarity with attribution and tag-management technologies) is required so you can credibly lead engineering and measurement conversations. Day-to-day execution of pipelines and dashboards will be carried out by the Growth Engineering team you partner with. We are a fully remote company spanning multiple time zones and countries, and rely on a culture of direct accountability and trust. You must be able to work semi-autonomously and deliver crystal-clear communication in both synchronous and asynchronous formats, with teammates and clients alike. Responsibilities Client Consulting & Measurement Strategy Serve as the senior measurement and instrumentation strategist on assigned client accounts; leading consulting conversations on attribution methodology, channel event instrumentation (Meta’s Conversions API, Google Enhanced Conversions, MMPs such as AppsFlyer or Adjust), tag management, and analytics architecture. Audit each client’s existing measurement stack — channel pixels, server-side events, MMP setup, conversion APIs, web and app analytics, CRM and eCommerce integrations — and produce a written measurement assessment that identifies gaps, data quality issues, and growth opportunities. Translate audit findings into a prioritized measurement plan that defines success criteria and sequences deliverables for the Growth Engineering and Growth Pod teams to execute. Act as the in-room expert during client measurement reviews, QBRs, and escalations involving data discrepancies, attribution disputes, and reporting questions. Client Onboarding Project Management Own end-to-end project management of analytics and measurement workstreams during new-client onboarding: scoping, timeline, stakeholder alignment, dependency tracking, risk surfacing, and status reporting. Run requirements-gathering sessions with client marketing, analytics, engineering, and data teams to capture data sources, business definitions, KPI hierarchies, and reporting expectations. Coordinate the integration of Headlight’s reporting and BI infrastructure (BigQuery, dbt, Looker) with each client’s data environment — channel APIs, CRM, Shopify, MMP, and warehouse exports. Drive cross-functional onboarding execution across Growth Engineering, Growth Pods, and Client Services to ensure new clients reach a steady-state reporting and measurement posture on time. Bridging Analytics, Growth & Client Translate fluently between three audiences: the Analytics and Engineering team (technical implementation), the Growth team (campaign optimization), and the client (business outcomes and strategy). Brief Growth Engineers with clear, prioritized measurement plans that include scope, technical context, acceptance criteria, and the underlying business rationale. Equip Growth strategists and media buyers with the measurement context they need to defend channel decisions and explain performance to clients. Surface recurring client requests, instrumentation patterns, and methodology gaps back to Headlight’s analytics leadership to inform tooling, process, and offering investments. Product Management of the Analytics Service Offering Help shape the analytics service offering itself: what is in scope, what is out of scope, how it is packaged, what the standard onboarding sequence looks like, and where we should invest to improve quality, speed, and margin. Document and continuously refine the playbooks, templates, and reference architectures used across client engagements.