Director of Paid Media

Third is a modern-commerce growth company helping brands turn new and emerging platforms into real sales channels. Our integrated acquisition strategy connects best-in-class teams across TikTok, Whatnot, Meta, Snap, and beyond - eliminating the need to stitch together multiple partners. Third blends deep niche expertise with modern execution to launch,operate, and scale commerce on new platforms, transforming culture, creators, and content into real product sales. The Role We're looking for a Director of Paid Media to build and scale Third's paid media strategy across our portfolio of consumer brands and retail partners. Reporting to the VP of Delivery, you'll own the development, execution, and optimization of paid media programs that drive measurable revenue growth, with a primary focus on TikTok, Meta, and social commerce advertising. You'll sit at the intersection of platform expertise, commerce strategy, creative performance, and client growth—defining how paid media is structured across our client portfolio, from campaign planning and audience strategy to optimization, measurement, and reporting. Beyond strategy, you'll lead a team responsible for execution, build scalable systems that support long-term growth, and partner closely with Client Success, Affiliate Strategy, Livestream, Creative, Commerce Operations, and Distribution Partner teams to ensure paid media is fully integrated into broader commerce initiatives. At its core, this role is about turning media investment into measurable business outcomes and helping brands scale efficiently in an increasingly complex platform landscape. What You’ll Do Shape the Media Strategy Own paid media strategy across our client portfolio, with an initial focus on TikTok, Meta, YouTube, and Google. Develop scalable frameworks for campaign planning, audience development, creative testing, optimization, and reporting. Create media strategies that drive measurable revenue growth while aligning with client goals and budgets. Define when and how brands should invest across awareness, consideration, conversion, and retention objectives. Continuously test, measure, and optimize performance to improve results over time. Lead the Channel Serve as the company's subject matter expert on TikTok advertising, including GMV Max, TikTok Shop, and creator-commerce ad formats. Stay ahead of platform updates, algorithm changes, measurement capabilities, and emerging ad products. Monitor evolving opportunities across Meta, YouTube, Google, retail media, and emerging commerce platforms. Identify new opportunities that create a competitive advantage for Third and our clients. Build the Operating System Manage, coach, and develop the team responsible for paid media execution and optimization. Establish performance metrics, workflows, quality standards, and operational best practices. Build scalable systems that improve efficiency while maintaining a high standard of campaign execution. Partner closely with Client Success, Creative, Affiliate Strategy, Livestream, Commerce Operations, and Distribution Partner teams. Measure What Matters Own media performance across the portfolio, including budget pacing, ROAS, CAC, revenue contribution, and profitability. Develop dashboards, KPIs, and reporting frameworks that clearly demonstrate paid media impact. Ensure attribution, tracking, pixel implementation, and measurement systems are functioning effectively. Use performance data to identify growth opportunities and improve campaign effectiveness. Turn insights into actionable recommendations for clients and internal teams. Advise and Influence Serve as a strategic advisor to clients on paid media investment, platform opportunities, and growth strategies. Present performance insights, recommendations, and media roadmaps to stakeholders. Build trust through expertise, communication, and measurable results. Contribute to business development efforts, pitches, and growth opportunities across the company. What We’re Looking For 4- 6 years of experience in paid media, performance marketing, social advertising, or related fields. 2+ years of leadership experience managing paid media teams. Deep expertise in TikTok Ads, including GMV Max campaigns, TikTok Shop integrations, and creator-commerce formats. Expert-level proficiency in Meta advertising across Facebook and Instagram. Strong understanding of attribution, measurement, pixel implementation, and media analytics. Experience managing paid media across multiple clients in an agency, platform, or consulting environment. Proven experience building and scaling high-performing paid media teams. Strong analytical skills with the ability to turn performance data into strategic action. Excellent communication, relationship-building, and presentation skills. Experience working with consumer brands, retailers, agencies, or commerce-focused organizations is preferred. Who You Are You think beyond campaigns and focus on the systems behind them. You understand what drives performance across platforms, creative, commerce, and audiences. You care about outcomes, not just activity. You know that great media performance comes from more than media alone. You're highly collaborative, low ego, and accountable for results. You move quickly, adapt often, and continuously look for ways to improve performance. You balance strategy with execution. Why This Role Matters The way brands acquire customers is changing. Platforms are evolving faster than ever, attention is increasingly fragmented, and the connection between media and commerce continues to grow stronger. The brands that win won't simply spend more. They'll deploy capital more intelligently, connect media with commerce, and adapt quickly to changing consumer behavior. This role will define how Third approaches paid media, how we help brands scale efficiently, and how we turn platform expertise into measurable revenue growth. Success here won't just impact our clients. It will help establish Third as a category leader in commerce-driven performance marketing. Location U.S.-based | Remote or Hybrid Salary Competitive salary, plus bonus plan.