Director of Paid Social (Meta Ads - Retail & E-commerce)

Job Title: Director of Paid Social (Performance Marketing Manager, Retail & E-commerce) Location: Remote Schedule: CST (9-5 Full-Time) Salary Range: $3,000 – $6,000 USD monthly We’re looking for a Director of Paid Social to lead execution and performance across Meta (Facebook & Instagram) ad accounts. This role is focused on hands-on management, optimization, and scaling of paid social campaigns within a performance-driven environment Key Responsibilities Own day-to-day management of Meta Ads accounts (Facebook & Instagram) Build, launch, and optimize campaigns based on performance goals Monitor budget pacing and adjust bids to maximize results Manage campaign performance through learning phases and scaling efforts Identify performance trends and optimize based on data insights Collaborate on creative testing and iteration strategies 5+ years of experience managing paid social campaigns, primarily on Meta (Facebook & Instagram) Strong hands-on experience with campaign builds, budget pacing, and bid management Experience optimizing campaigns through the learning phase and scaling performance Ability to manage and prioritize across multiple campaigns or accounts Strong understanding of performance metrics and data-driven decision making High attention to detail and ownership of campaign execution Nice-to-Haves Experience in DTC or e-commerce environments Familiarity with creative testing and iteration strategies Experience working in agency or multi-client environments Exposure to performance reporting and attribution tools Remote Work: Work from anywhere—our team is global, and we value work-life balance. Growth Opportunities: As a key player i you’ll have the chance to shape your role and grow with us. Innovative Culture: Join a team that is passionate about leveraging data to solve challenges and drive success in a rapidly evolving market. As part of our recruitment process, all candidates are kindly asked to read, understand, and agree to Lago's Confidentiality and Non-Circumvention agreement . This ensures a respectful and professional experience for everyone involved.