Director of Product Marketing

Apply Description Your Strengths · You see products through the eyes of customers. You naturally connect product capabilities with the real challenges customers are trying to solve. · You are equal parts strategist and storyteller. You know how to transform complex technology into simple, compelling narratives that inspire confidence and action. · You thrive at the intersection of Product, Marketing, Sales, and Customer Success. You enjoy bringing teams together around a shared understanding of the market, the customer, and the value we deliver. · You are relentlessly curious. You want to understand competitors, industry trends, customer behavior, and market shifts—not just to stay informed, but to help shape where the business goes next. · You think in systems, not campaigns. You build repeatable frameworks, scalable processes, and messaging that create consistency across every customer interaction. · You care deeply about helping customers succeed. Every launch, presentation, battlecard, webinar, or sales conversation is another opportunity to make the lives of educators simpler. What You’ll Do Product Positioning & Messaging Strategy · Own and continuously evolve Red Rover's messaging architecture, positioning strategy, and product narratives across our expanding Human Capital Management platform. · Develop differentiated value propositions that clearly communicate why Red Rover is uniquely positioned to serve K–12 school districts. · Translate both simple and complex product capabilities into messaging that resonates with HR leaders, payroll professionals, district administrators, and executive decision-makers. · Ensure consistent messaging across Marketing, Sales, Customer Success, Product, and Leadership. · Continually refine positioning as our products, customers, and market evolve. Go-to-Market Strategy & Product Launch Leadership · Lead company-wide go-to-market strategy for new products, major enhancements, and platform releases. · Develop repeatable launch frameworks that align Product, Marketing, Sales, Customer Success, and Leadership around successful product introductions. · Establish launch governance, timelines, communication plans, and cross-functional accountability to ensure consistent execution. · Partner closely with Product Management to ensure launches are driven by customer value—not simply feature releases. Market Intelligence & Competitive Strategy · Own Red Rover's market intelligence function. · Develop a deep understanding of K–12 workforce management, Human Capital Management, substitute management, payroll, district operations, and adjacent education technology markets. · Build and maintain competitive intelligence programs including: · Competitive battlecards · Win/loss analysis · Market opportunity assessments · Competitive positioning · Pricing insights · Executive briefings · Identify emerging market trends and whitespace opportunities that influence both marketing strategy and future product direction. · Serve as a trusted advisor to Product and Executive Leadership regarding market dynamics and customer needs. Customer Insights & Persona Development · Champion the Voice of the Customer throughout the organization. · Partner with Marketing, Sales, Product, and Customer Success to develop scalable methods for gathering customer feedback through interviews, advisory groups, conferences, customer communities, and win/loss reviews. · Develop a deep understanding of district buying committees and personas across Human Resources, Payroll, Technology, Finance, Curriculum, and district leadership. · Translate customer insights into recommendations that strengthen messaging, improve campaigns, increase sales effectiveness, and influence product development. Sales Enablement & Cross-Functional Partnership · Lead the strategic direction of Red Rover's sales enablement efforts. · Partner with the Product Marketing Manager to develop: · Sales playbooks · Messaging frameworks · Product narratives · Presentation decks · Product collateral · Competitive materials · Onboarding resources · Customer-facing content · Ensure Sales teams are equipped to confidently communicate Red Rover's value throughout every stage of the buying journey. · Serve as the strategic bridge between Product, Marketing, Sales, Customer Success, and Leadership. Category Leadership & Thought Leadership · Help establish Red Rover as the trusted voice in modern K–12 Human Capital Management. · Partner with executives, customers, industry experts, and Marketing to develop thought leadership that educates rather than simply promotes. · Support industry research, webinars, market reports, conferences, analyst engagement, customer communities, speaking opportunities, and strategic partnerships. · Elevate Red Rover's brand while advancing the broader conversation around modern workforce management for K–12 education. Requirements · 5–10+ years of experience in Product Marketing, Product Management, Go-to-Market Strategy, or Strategic Marketing within B2B SaaS. · 3–5+ years leading Product Marketing teams or large cross-functional strategic initiatives. · Proven success developing positioning, messaging, and go-to-market strategies for complex software platforms. · Exceptional storytelling abilities with a talent for simplifying technical concepts into compelling business value. · Deep understanding of enterprise SaaS buying journeys, customer decision-making, and go-to-market strategy. · Experience leading successful product launches from strategy through execution. · Strong analytical skills with experience conducting market analysis, competitive intelligence, and customer research. · Experience building sales enablement programs that improve sales effectiveness. · Ability to balance strategic thinking with hands-on execution. · Experience in Human Capital Management (HCM), HR Technology, ERP, Workforce Management, Payroll, or Education Technology strongly preferred. · Experience serving K–12 school districts is highly preferred. Willingness to travel approximately 20–30% for conferences, customer visits, department summits, and company events.