Director of Product & Sourcing

Director of Product & Sourcing - Remote

Base salary: $110,000–$145,000. Fully remote. Reports directly to Founder & CEO.

About Us: We are a DTC e-commerce brand projected to reach $100M in 2026, building physical products people take everywhere they go. Product is the whole game here - what we make and how we price it drives the P&L directly. We're hiring the person who owns it end to end.

The Mission: Own product from first idea to the customer's doorstep - dream it up, get it made, price it right, merchandise it, and put it in front of millions. You bring the sourcing muscle and the taste. We bring the reach, the budget, and a founder who moves fast and gets out of your way.

What You'll Own:

• The roadmap. What we build next, in what order, and the thesis behind each product - subcategory ownership, margin, LTV, or retention, not "it might sell." The confidence to kill what doesn't fit.
• Sourcing & R&D. Factory relationships, especially in China. Source fast and cheap to test demand, and drive real R&D on the products that become our moat - novel mechanisms, materials, and IP that stays ours. You hand off at the PO; Supply Chain moves it from there.
• Landed cost & pricing. True per-unit cost - unit cost, freight, duties, fulfillment - and pricing that holds. Promo floors, bundle pricing, unit economics Finance signs off on.
• Merchandising & catalog. The full merchandising function: assortment, variants, colorways, bundles, launch quantities, catalog lifecycle, and how the catalog is structured to sell on Shopify.
• The product itself. Turn a concept into a buildable, differentiated spec with the one signature feature that makes it ownable. Approve samples against it.
• Product assets. The shoot, the full PDP asset set, packaging and unboxing - every product represented exactly as it is, so ads stay congruent and returns don't spike. Creative markets it; you own the truth of it.
• Compliance & safety. Materials safety, battery rules for trackers, packaging claims, and the returns-data loop back into better product.
• The launch. The go / no-go call, positioning, and whether it lands on time and on margin -working with promo, creative, ops, and supply chain to make it happen.
• What happens after. Margin, sell-through, returns, and reviews per SKU. Double down, fix, or sunset.

What Success Looks Like:

• New products shipped on time, on spec, and on margin, at a real cadence - not one a year.
• You know the true landed cost of everything and you hold the line on pricing.
• Product gets made, sampled, and priced fast, without the founder chasing it.
• Every product shows up online exactly as it is, so customers get what they expected.

What we're looking for:

• 3+ years owning product and sourcing at a brand that ships physical goods. You can walk us through SKUs you took from idea to shelf and the margin you held.
• Existing China factory relationships. You can pick up the phone and get product made, sampled, and priced. This is the one thing we can't teach.
• You know your numbers. You build true per-unit cost and hold a margin floor - you don't eyeball it.
• A builder, not a delegator (yet). You do every bucket yourself first, document it, and hire underneath you as the function earns it.
• Range. You move between sourcing, design, merchandising, pricing, and creative without dropping any of it.
• Bonus: you've taken something net-new from concept to shelf or hold patents, you've managed tooling and hardware development, or you know travel, luggage, or hardware. Real taste - design and materials that read premium, not dropshipped.

Why This Role:

• A title you'll outgrow on purpose. You're the first product hire. Prove the function, build the team beneath you, and this seat becomes Head of Product - you'll have earned it, not been handed it.
• Product is the highest-leverage seat in the company. What you make and how you price it drives the P&L directly.
• Speed, not sign-off theater. You own the call on what gets made and how it's priced. No committees, no red tape. Good ideas ship in days, not quarters.
• Direct line to the founder. You're in the decisions, not briefed on them afterward.
• Building toward the exit. We're structuring for a nine-figure exit in 2028 - the catalog and margins you create are the thing being valued.