Director of Sales

Who We Are (SFI) SFI is a leading North American, asset based transportation organization and a proud member of TFI International, one of the largest transportation and logistics groups in North America. With a fleet of approximately 8,000 tractors and operations spanning the United States and Canada, we specialize in moving high value, time sensitive, and complex freight with precision and reliability. Our corporate headquarters is located in Fargo, ND, with locations across the United States and Canada. We bring together a broad portfolio of transportation capabilities — including open deck, heavy haul, van, dedicated, bulk, tank, and logistics services — under a unified commercial and operational strategy. This integrated approach allows us to solve complex transportation challenges, adapt quickly to customer needs, and deliver consistent service across industries and markets. At SFI, our people fuel a platform built for performance and scale. We look for individuals who thrive in fast paced environments, take accountability for outcomes, and want to grow within an organization that offers significant reach across operations, markets, and specialties. In return, we offer competitive compensation, strong benefits, and long term career opportunities within a large, high performing network of operating companies. Director of Sales Summary The Director of Sales will lead the development and execution of sales strategies across the organization, playing a pivotal role in expanding and retaining external customer relationships. This leader will support and develop account management and sales teams while driving revenue growth, optimizing sales processes, and aligning cross functional efforts. The ideal candidate brings a strategic mindset, operational awareness, and the ability to thrive in a fast paced, results driven transportation environment. Your Responsibilities Project Development // Participates in and reviews the development of new project proposals to support business growth Strategy Implementation // Works directly with operations teams to execute revenue generating strategies Strategy Development // Develops and refines sales strategies aligned with organizational goals Sales Reporting // Evaluates and reports on sales performance, methods, costs, and outcomes Budget Planning // Contributes to strategic planning and supports budget development initiatives Professional Development // Participates in required training and ongoing development aligned with the role Your Skillset Communication Skills // Engages effectively with diverse audiences while building strong professional relationships Critical Thinking // Identifies opportunities to improve processes and drive operational efficiency Cross Functional Collaboration // Works effectively across departments with multiple stakeholders Time Management // Prioritizes tasks and delivers results in a fast paced, interruptive environment Problem Solving // Navigates complex situations and makes informed decisions with limited information Attention To Detail // Maintains accuracy and awareness of critical business information Minimum Qualifications A bachelor’s degree in Sales, Marketing, or a related field, and at least 5 years of experience in transportation sales or operations. An equivalent combination may be considered. Leadership Experience // Minimum 4 years managing a transportation or operations focused team Confidentiality Standards // Demonstrates professionalism and discretion in handling sensitive information Time Management // Ability to manage competing priorities under pressure Communication Skills // Strong verbal and written communication abilities Analytical Thinking // Demonstrates ability to solve complex business problems Preferred Qualifications A bachelor’s degree in Sales, Marketing, or a related field, and at least 8 years of experience in transportation sales leadership. An equivalent combination may be considered. Advanced Leadership // Experience leading multi functional or regional sales teams Strategic Planning // Proven success in developing and executing large scale sales strategies Industry Expertise // Deep understanding of transportation, logistics, and freight markets Performance Optimization // Experience improving sales processes and driving measurable growth Salary and Schedule Compensation Structure // Salary is determined based on experience and qualifications Work Schedule // Full time, remote position, Monday through Friday, 7:30 a.m. to 5:00 p.m. Benefits of Working With Us Health Coverage // Medical, dental, and vision plans plus Employee Assistance Program with counseling and virtual therapy Retirement Benefits // 401(k) with company match up to 4 percent plus HSA and FSA options Insurance Coverage // $50,000 employer paid life and AD&D insurance with supplemental options available Paid Time Off // Progressive vacation starting at two weeks annually plus 48 hours of paid sick leave Parental Leave // Up to eight weeks of partially paid leave for eligible birthing parents