Director of Sales, West

Director of Sales, West ABOUT TRIP TRIP’s mission is to create calm in the everyday chaos for our community, offering next-generation wellness products to power their lifestyle and nurture mental wellbeing. Co-founders, husband and wife team Olivia and Daniel discovered plant-based wellness after a transformative personal experience and decided to launch TRIP in 2019 to bring the most delicious, highest quality functional drinks and supplements to millions of people globally. Now the world’s #1 Calming Beverage Brand, TRIP’s award-winning drinks and wellness products are crafted with botanicals and adaptogens to help people relax, unwind and find balance. Since launch, TRIP has rapidly expanded from the UK to across Europe and North America, generating over $100 million in sales. TRIP products are now available in leading supermarkets, natural retailers and online. Our vision is to become the global leader in calming drinks and supplements. Synonymous with calm in the same way Red Bull is with energy. We move fast, think big and are committed to becoming the defining brand for a generation who drinks less but prioritizes mental wellbeing more than ever. There has never been a better time to join our incredible team and be part of the movement! THE ROLE TRIP is seeking a Director of Sales, West on the Field, Distribution, & Regional Account team that will manage the following territories in the United States: AK, WA, OR, ID, MT, NV, CA, AZ, and HI. This role will lead and hire a team of sales managers while overseeing sales plans, distribution management, & retail execution tactics across various channels of business throughout the west. This is a remote position; candidates must reside in California. Key responsibilities: Assign and develop account portfolios, including independent customers and regional chains. Implement channel strategies to align shelving, pricing, and merchandising with brand goals. Foster collaboration with internal teams across sales leadership, marketing, finance, and supply chain. Build and mentor a high-performing sales team with clear objectives and support. Monitor team performance and implement corrective actions for improvement. Utilize our CRM tool and other analytics to enhance distribution, optimize trade spend, and minimize OOS Manage P&L reporting for various accounts, ensuring financial adherence. Identify market trends to enhance category position and dollar share growth. Understand key customer needs and communicate effectively with internal teams. Evaluate ROI for POS solutions and manage account-specific programming and budgets. Deliver business reviews for each account as needed with action plans to drive growth ABOUT YOU 7-10 years of beverage sales experience across multiple channels of trade. 5+ years of field management experience with a field execution sales team. Proficiency in P&L management and financial reporting. Advanced knowledge of syndicated data for building sales strategies. Proven success in business development and market growth. Skills in crafting and delivering sales presentations to diverse audiences. Strong customer service mindset to support internal and external partners. THE PACKAGE The base salary range for this position is $140,000 – $160,000 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified. We offer a Comprehensive Benefits Plan that includes the following: Medical, Dental & Vision Insurance Paid-Time-Off Program Mindfulness support with Calm App membership and Employee Advisory Resources 401k Life Insurance Sabbatical: Potential for 6-week unpaid sabbatical after 2 years of service A range of voluntary benefits (Benefits listed may vary depending on the nature of your employment and/or work location) Locations Remote - USA Remote status Fully Remote Remote - USA Our Mission ✨ At TRIP we believe that mental health is intrinsic to good health That's why we create connections through positive conversations around mental health for our worldwide community We craft authentically functional products that deliver calm & look, taste and feel exceptional We ensure that we positively impact people and the planet, whilst achieving our mission