Director of Social Media
Position Type: Full-Time, Fully Remote
Salary Range: $80,000-$100,000
Benefits: Medical, Dental, Vision, 401(k), Unlimited PTO
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About Us
Kreps Co is a full-service marketing agency built on smart strategy, thoughtful creativity, and a healthy dose of pluck. We partner with brands across wine, luxury, hospitality, CPG, and beyond, helping them show up with intention, personality, and polish.
We're a small but mighty team that believes great work comes from clarity, collaboration, and a genuine love of what we do. Because we're intentionally small, every person on our team has the opportunity to make a meaningful impact on our clients, our culture, and the future of the agency.
If you're looking for a place where you can do exceptional client work while helping shape a growing agency, you'll fit right in.
Our core values guide how we show up for our clients and each other:
- Collaboration is key // Different perspectives make the work stronger.
- Details matter // Details win (or lose) accounts, so we sweat the small stuff.
- Self-starters thrive here // We spot the need, take the lead, and keep things moving.
- Take pride in the push // Bring the energy, do the work well, then go live your life.
- Be kind, dammit // Kindness, clarity, and respect are non-negotiable.
We keep things fun, stay curious, and believe great marketing is both smart and human.
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Position Overview
We're looking for a Director of Social Media to lead our organic social practice.
This is a hands-on leadership role where you'll own strategy and execution for a portfolio of clients while mentoring our social media team and helping shape how our agency approaches organic social.
One minute you might be presenting strategy to a CMO. The next, you're refining a Reel hook, reviewing a content calendar, collaborating on a content shoot, or jumping into a client account to solve a last-minute challenge.
We believe the best leaders stay close to the work. You'll spend most of your time doing exactly that: building strategies, creating content, managing client relationships, and producing exceptional work. At the same time, you'll elevate the team around you by providing guidance, sharing best practices, and setting the standard for social media across the agency.
If you love building smart social strategies, creating content that performs, and helping others do their best work, we'd love to meet you.
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In order to be considered for the role, please review the guidelines in the “Application” section at the bottom of this posting
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What You'll Do
While no two weeks are exactly alike, here's how we expect your time will generally be spent.
Client Strategy & Execution (55%)
This is where you'll spend most of your time. You'll own a portfolio of client accounts from strategy through execution, ensuring every brand receives thoughtful planning, exceptional content, and measurable results.
- Lead strategy and day-to-day execution for a portfolio of client accounts.
- Develop organic social media strategies aligned with each client's business goals.
- Build monthly content calendars and campaign plans.
- Collaborate with designers, photographers, videographers, and paid media teams to develop engaging social content.
- Publish and manage content across Instagram, Facebook, TikTok, LinkedIn, Pinterest, and emerging platforms.
- Manage community engagement and maintain an authentic, consistent brand voice.
- Monitor performance, identify opportunities, and continuously optimize content based on data and platform trends.
- Stay ahead of platform updates, emerging features, and cultural trends.
Client Leadership (20%)
Build trusted client relationships by acting as a strategic advisor and ensuring clients feel informed, supported, and confident in our recommendations.
- Serve as the strategic lead for key client accounts.
- Lead client meetings and presentations.
- Present strategies, reporting, and recommendations with confidence.
- Partner closely with Account Management to keep projects moving smoothly.
- Proactively identify opportunities and solve challenges before they become problems.
Team Leadership (20%)
Help elevate the entire social team by setting a high bar, providing thoughtful feedback, and creating systems that improve quality and efficiency.
- Mentor and support the social media team through regular coaching and feedback.
- Review content calendars, copy, and creative before client delivery.
- Help teammates solve creative and strategic challenges.
- Share platform updates, best practices, and new ideas with the team.
- Support hiring, onboarding, and training.
- Improve workflows and internal processes that help the team work smarter.
Agency Growth & Innovation (5%)
Help shape the future of social media at Kreps.
- Partner with Creative, Paid Media, Strategy, and Account teams to build integrated marketing campaigns.
- Contribute social media expertise during agency pitches and new business opportunities.
- Help evolve our social media offerings and identify opportunities to better serve our clients.
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What We're Looking For
- 5+ years of professional social media marketing experience, preferably in an agency environment.
- Experience managing multiple client accounts simultaneously.
- Proven success developing and executing organic social media strategies.
- Deep understanding of Instagram, TikTok, Facebook, LinkedIn, Pinterest, and emerging platforms.
- Experience presenting strategy and performance directly to clients.
- Experience mentoring, coaching, or leading other marketers.
- Strong project management and organizational skills with exceptional attention to detail.
- Comfortable balancing strategic thinking with hands-on execution.
- A collaborative leader who enjoys giving feedback, solving problems, and helping others succeed.
- Someone who thrives in a fast-paced environment where no two days look exactly alike.
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What Success Looks Like
In your first year, you'll:
- Become a trusted strategic partner for your client portfolio.
- Elevate the quality and consistency of work across the social media team.
- Build strong relationships with clients and colleagues.
- Create systems and best practices that help the department work smarter.
- Help shape the continued growth of our agency's social media practice.
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Why You'll Love Working Here
- Competitive salary ($80K - $100K, depending on experience).
- Medical, dental, and vision insurance.
- 401(k).
- Fully remote work environment. Some travel will be required,
- Unlimited PTO because we believe great work requires real time to recharge.
- A collaborative team that values curiosity, creativity, accountability, and kindness.
- The opportunity to make a meaningful impact, shape a growing department, and work directly with clients who trust your expertise.
- A diverse portfolio of brands that keeps the work challenging, creative, and rewarding.
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How to Apply
Please send your resume, your portfolio, and a brief note about what excites you about this specific role to [email protected]. Bonus points if you also include your favorite recent social media trend.
Please note: we can only accept applications that have been emailed. Anything submitted only on LinkedIn will not be considered.