Director, Performance Marketing

About Iru Iru is the AI-powered security & IT platform used by the world’s fastest-growing companies to secure their users, apps, and devices. Built for the AI era, Iru unifies identity & access, endpoint security & management, and compliance automation—collapsing the stack and giving IT & security time and control back. Iru is backed by some of the smartest investors in tech—General Catalyst, Tiger Global, Felicis, Greycroft, and First Round Capital. In July 2024, Iru raised $100 million from General Catalyst, valuing the company at $850 million. Customers include Notion, Cursor, Lovable, Replit, and Mercor, and Iru partners with industry leaders such as ServiceNow and AWS. Iru was named to Forbes’ America’s Best Startup Employers 2025 list for employee engagement and satisfaction. The Opportunity As Iru's Director, Performance Marketing, you own paid media strategy and execution across all digital channels, directly accountable for pipeline generation. Your mandate is to build a durable, efficient paid media engine that consistently delivers against aggressive pipeline targets. You'll operate as a performance marketing leader—setting strategy, coaching your team, and delivering executive-level insights—while staying close enough to execution to ensure quality, rigor, and results. You have the attention to detail to ensure that everything from ad creative to audience targeting strategy hits world-class standards. You'll translate product positioning and audience insights into high-performing paid campaigns, optimize spend allocation and efficiency across channels, and ensure all paid media efforts drive measurable pipeline and revenue outcomes on Iru's core paid channels—LinkedIn, Reddit, Meta, YouTube, Google Ads, CTV, and Display. What You'll Do Lead and develop the performance marketing team, setting goals, coaching, and establishing accountability for consistent results; step in hands-on as needed during critical periods Own paid media strategy, budget, and performance across digital channels (LinkedIn, Meta, Reddit, Google Ads, Display, YouTube, CTV), defining strategies by product and buyer segment Translate product positioning into targeted campaign strategies and creative, partnering with Product Marketing, Brand, and Content teams for alignment Build, test, optimize, and troubleshoot campaigns directly in ad platforms; manage experimentation across messaging, creative, targeting, and bidding Create repeatable campaign frameworks and optimization playbooks to scale efficiency Lead creative development and testing in collaboration with Creative teams, producing high-quality ad assets and templates Manage forecasting, performance tracking, budget allocation, and reporting; share insights and best practices with marketing and leadership Collaborate cross-functionally with Marketing, Sales, RevOps, and Marketing Ops on campaign execution, lead management, conversion, and attribution What You'll Bring 6+ years in B2B performance marketing, paid media, or growth marketing, ideally in SaaS or tech 2+ years managing and developing high-performing marketing teams Demonstrated ownership of pipeline and revenue outcomes through paid media channels Hands-on expertise across multiple paid platforms (LinkedIn, Google Ads, Meta, Reddit, programmatic display) with ability to execute directly in-channel when needed Strong creative instincts and proven ability to translate messaging into compelling ad concepts across static, motion, and video formats Experience partnering with creative teams and providing clear direction to produce high-performing ad creative at scale Strong analytical skills with proven ability to model, forecast, and optimize channel performance and ROI Experience managing significant paid media budgets ($3M+ annually) with demonstrated efficiency improvements Comfortable moving between strategic thinking and tactical execution—able to set direction and jump into the work Benefits & Perks Competitive salary Hybrid work environment (3 days in office per week) 100% individual and dependent medical + dental + vision coverage 401(K) with a 4% company match 20 days PTO Iru Wellness Week the first week in July Equity for full-time employees In-office lunch stipend provided Up to 16 weeks of paid leave for new parents Paid Family and Medical Leave Modern Health mental health benefits for individuals and dependents Fertility benefits Working Advantage employee discounts Onsite fitness center Free parking Exciting opportunities for career growth We are excited to be serving a significant need for a fast-growing market, and are proud of the high-performing team we have brought together so far. If you’re someone who wants to engage in new, exciting projects that will challenge your skills in the best way possible, we would love to connect with you. At Iru, we believe in fostering an inclusive environment in which employees feel encouraged to share their unique perspectives, leverage their strengths, and act authentically. We know that diverse teams are strong teams, and welcome those from all backgrounds and varying experiences. Iru is proud to be an equal opportunity employer committed to diversity and inclusion in the workplace. Qualified applicants will be considered for employment without regard to race, color, religion, national origin, age, sex, sexual orientation, gender identity, physical or mental disability, protected veteran or military status or any other status protected by applicable law. #LI-Hybrid