Director, Segment Marketing

We’re UserTesting—the leader in human insight. Our mission is to help organizations craft exceptional customer experiences through fast, actionable feedback. We empower teams to build the best products and experiences by embedding real human perspectives into every stage of the development process—from ideation to launch. With the world’s strongest participant network, AI-powered analysis, expert services, and seamless integrations, we help companies eliminate guesswork, align stakeholders, and bring customer needs into sharp focus. Trusted by more than 3,000 organizations worldwide—including 75 of the Fortune 100—UserTesting delivers measurable business outcomes, reduces risk, and helps teams deliver with confidence. Joining our team means being part of a passionate group focused on transforming how companies understand and connect with their customers. Let’s build experiences people love—together. The Opportunity As the Director, Segment Marketing, North America, you'll lead the strategy and execution of regional marketing programs that drive pipeline growth and accelerate revenue across the region. You'll partner closely with Sales and Global Marketing to bring campaigns to life through localized experiences, digital programs, and account-based initiatives that resonate with target audiences. This is a highly visible leadership role with the opportunity to shape regional marketing strategy, influence global campaign execution, and build scalable programs that deliver measurable business impact. You'll also lead and develop a team of segment marketers while helping evolve how marketing supports our go-to-market strategy. Responsibilities Develop and execute the North America segment marketing strategy in alignment with global marketing priorities and regional business objectives. Drive localized activation of global campaigns through field events, webinars, paid media, account-based marketing, and digital programs. Own regional marketing performance, including pipeline sourced and influenced, and optimize programs based on business outcomes. Partner closely with Sales leadership to align marketing initiatives with pipeline generation and revenue goals. Collaborate with Marketing Operations to define reporting, dashboards, and insights that measure campaign effectiveness and support decision-making. Lead the planning and execution of regional events, including executive roundtables, partner events, industry conferences, and customer programs, while partnering with the global events team on flagship events. Mentor and develop a team of segment marketers while fostering strong cross-functional relationships and continuously improving marketing processes, programs, and ways of working. What We're Looking For 7+ years of experience in regional marketing or demand generation within a B2B SaaS environment. 3+ years of experience leading, managing, or mentoring high-performing marketing teams. Proven success developing and executing marketing programs that generate and accelerate pipeline across North America. Experience marketing to enterprise organizations within industries such as banking, retail, consumer products, or software. Strong understanding of demand generation, account-based marketing, pipeline acceleration, and marketing and sales alignment. Experience using marketing technologies such as Salesforce, Marketo, 6sense, or similar platforms to execute and measure campaigns. Excellent collaboration, stakeholder management, and communication skills, with the ability to influence cross-functional teams and drive change in a fast-paced environment. Don’t meet every single requirement but excited about the role? We encourage you to apply. Research shows that some candidates are less likely to apply unless they meet 100% of the qualifications—but you may be exactly who we’re looking for. Diverse perspectives drive innovation, and we’re committed to building a team with a wide range of backgrounds, experiences, and skills. Application Process Meet with a Recruiter Meet the Hiring Manager Participate in a Panel Interview Final Interview (if applicable) Offer Stage Accommodations At UserTesting, we’re committed to creating inclusive and accessible experiences for all candidates. We believe diverse perspectives are essential to building exceptional products and experiences. If you require accommodations or would like us to tailor the interview process to better meet your needs, please contact us at [email protected] . UserTesting is an Equal Opportunity Employer and a participant in the U.S. Federal E-Verify program. Women, minorities, individuals with disabilities and protected veterans are encouraged to apply. We welcome people of different backgrounds, experiences, abilities and perspectives. UserTesting will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance, as applicable.