Director, YouTube Channel

Position Overview RF Catalytic Capital (RFCC) advances innovative solutions to address global challenges across food systems, energy access, health equity, and economic opportunity. RFCC is the independent charitable affiliate of The Rockefeller Foundation. The Director, YouTube Channel, reports to the Managing Director, Creator Partnerships, and leads the strategy, creative direction, and operational execution of The Rockefeller Foundation’s flagship YouTube presence. This role is responsible for shaping a high-impact platform-native channel that translates complex global issues into compelling, accessible storytelling for broad audiences. Operating with significant autonomy, the Director sets channel strategy, oversees end-to-end production, and integrates data-driven insights to continuously improve performance and reach—directly supporting the organization’s mission and public engagement goals. Pay Range : $170,400 - $199,800. This represents the present low and high end of the RF Catalytic Capital pay range for this position. Actual pay will vary based on various factors, including but not limited to experience. Work Schedule : This role is on a hybrid work schedule and requires coming into the office on Mondays, Tuesdays, Wednesdays, and Thursdays (when not traveling). The location is New York City. Key Responsibilities Define and execute the overall vision, content strategy, and growth plan for the YouTube channel Use performance data and audience insights to refine content formats, publishing cadence, and distribution strategy Establish goals, success metrics, and continuous improvement processes to increase engagement and reach Lead concept development, storytelling approach, and narrative structure across all video content Ensure content is credible, engaging, and optimized for platform-native consumption Guide decisions on format (e.g., host-led, narrated, hybrid) based on performance and audience behavior Oversee end-to-end production, including pre-production, filming, editing, and final delivery Develop and manage production workflows, timelines, and budgets to ensure timely, high-quality output Maintain production standards aligned with organizational brand, quality, and compliance requirements Lead and manage external partners (e.g., producers, editors, writers, designers, on-screen talent) Provide clear direction, feedback, and creative guidance to ensure alignment with channel goals Build and maintain a high-performing network of creative contributors Partner with internal teams to align content with organizational priorities and messaging Serve as a key advisor on digital storytelling and video strategy across the organization Communicate progress, insights, and recommendations to senior stakeholders Qualifications Generally expected to have 10+ years of extensive experience in video production and content strategy, including demonstrated success on YouTube or similar platforms Bachelor’s degree required Deep understanding of platform dynamics, including audience retention, content packaging, and performance analytics Experience leading creative teams and managing external vendors or freelancers Strong storytelling, editorial judgment, and ability to translate complex topics into engaging narratives Excellent communication, collaboration, and project management skills Familiarity with digital media trends and emerging content formats Preferred experience developing content related to global issues, public policy, or mission-driven organizations Please include a link to your portfolio in your resume. Competencies Balances Stakeholders : Anticipates and balances the needs of multiple stakeholders. Develops Talent : Develops people to meet both their career goals and the organization’s goals. Directs Work : Provides direction, delegates, and removes obstacles to get work done. Manages Complexity : Makes sense of complex, high-quantity, and sometimes contradictory information to effectively solve problems. Establishes Process : Builds systems that operationalize workstreams, making collaboration across teams efficient and intuitive. Values Differences : Recognizes the value of different perspectives and commits to inclusion, equity, and diversity in every aspect of work. Adaptability : Ability to stay current with rapidly evolving creator economy, platform changes, and digital trends. What We Offer 21 days of paid time off, 3 personal days, 10+ holidays, 12 sick days, and a paid holiday year-end office closure Medical, dental, and vision plan options Health Savings Accounts and Flexible Spending Accounts Short- and Long-Term Disability 401(k) with company contribution and match Supplemental life insurance 12 weeks of paid parental leave Monthly business allowance for remote work Commuter benefits Learning and Development Resources RFCC is a new 501(c)(3) public charity, launched by the Rockefeller Foundation in 2020, whose work is to develop, support, and/or apply innovative solutions to address the world's most intractable social and environmental problems impacting vulnerable people and communities. This position will begin at RFCC and may be transferred or assigned to Mission 300. Such transfer or assignment, if at all, would in all aspects be subject to RFCC’s sole discretion. RFCC is committed to the principles of equal employment opportunity and compliance with all federal, state, and local laws concerning employment discrimination, including the Americans with Disabilities Act. To this end, RFCC ensures equal opportunity to all employees and applicants regardless of race, color, age, gender, sexual orientation, religion, marital status, national origin or ancestry, citizenship, lawful alien status, physical, mental, and medical disability, veteran status, or liability for service in the United States Armed Forces. RFCC is an Equal Opportunity Employer.