DSD Regional Sales Manager (TX/OK)

Here’s what all the hype is about… Premier Nutrition Company (PNC) is one of the fastest-growing companies in the proactive wellness space showing clear leadership in the category of protein shakes and powders. We make the brands Premier Protein and Dymatize , and are part of our publicly traded holding company, BellRing Brands (NYSE: BRBR). We have a simple, yet powerful, formula for our success, which we’ve been nailing since our founding in 1997. We start with an organization powered by our company purpose— Changing Lives with Good Energy . Then our purpose-driven people are given the support and autonomy to develop and grow. Next, we are super-intentional about designing a culture where everyone feels like they truly connect and belong , which is one of our five company core values. Purpose-driven, connected employees deliver amazing business results. And winning companies with remarkable people and thriving cultures attract and retain top talent, so the cycle becomes self-reinforcing or what we call our regenerative culture . We don’t mind sharing our formula, since we believe the world would be a better place if more workplaces treated adults like adults and gave them the platform to do the best work of their lives—alongside some truly amazing colleagues. Why don’t more companies do this? It takes deep-in-your-bones conviction to your people, products, and purpose to pull it off. It also takes resisting the urge to try to control people, and instead, trusting them to make the right decisions. The result of our vibrant culture speaks for itself: We were certified as a Great Place to Work ™ for the 9 th year-running in 2025. And we currently rank #8 on Fortune Magazine’s Best Workplaces in our category and were in the top 12 for each of the last 7 years. We have a long list of ways we take care of our people, but here are some crowd-pleasers that our employees often say they love most: Year-round ½ day Fridays, in-office massages, free lunches & snacks, dogs in the office, culture of belonging celebrations, engaging in-office events like bring your kids to work day, 6% 401k match after 1 year, generous paid family leave regardless of gender, all positions bonus-eligible, company-wide volunteer days, company-matched charitable donations, no employee handbook, no dress code, coaching conversations instead of performance reviews, and walking meetings. PNC seeks individuals who will flourish in this type of work environment and will add to our culture and help build this high-growth company for the next phase in our amazing journey. Does this sound like you? Then read on… We believe in the power of mindset, and specifically what we call the Challenger Mindset . Do you take smart, bold risks, display relentless hunger, and see yourself as a builder? We’re looking for individuals who choose action over analysis paralysis—those who start before they feel completely ready, make calculated moves based on the best information available, and build momentum through decisive action rather than perfect planning. You should have an insatiable drive that keeps you agile and forward-thinking, always challenging assumptions, seeking new opportunities, and focusing on long-term impact over short-term wins. Above all, you’re a builder—someone who transforms the status quo, finds smarter, simpler, faster ways to get things done, and inspires others to do the same. The work environment… So, what’s it like to work here? If you’re based in the greater Bay Area, you’ll walk into our Emeryville office each Tuesday morning and start the in-person portion of our hybrid work week at our weekly all-company meeting and find close to 200 of your colleagues, some sitting with their dogs, talking excitedly through the week ahead and watching a newer teammate tell their personal life and career journey followed by a quick update on any hot topics that might be relevant to the week ahead. This position will be based remotely, and each remote employee comes to our Emeryville, California headquarters a few times per year for various meetings, such as annual departmental team building and planning meetings, annual plan kick-off all-hands meeting, quarterly state-of-the-company updates, or other large cross-functional meetings. The expected pay scale for this role is $120k to $135k, which may vary based on relevant experience, qualifications, geographic area (if applicable), and internal equity for the role. The role you’re interested in… The Regional Sales Manager (RSM) will lead the newly established group of independent direct store delivery distributors to advance PNC sales within the assigned geography. This individual will use their existing experience to lead the distributor network in a manner that ensures the desired results and growth expectations within the assigned marketplace (Including national chains, local chains, independents, nontraditional, etc.). The incumbent may have direct reports within the assigned territory and responsibility in the leadership and development of these individuals. The RSM will own all local relationships, retail activity strategy development and implementation, and all related processes and ways of working for PNC’s sales activity capability. Through leadership of the Director of Distribution and Channel Development the RSM will execute business plans that allow for the attainment of assigned targets and objectives by leading distributors in the assigned region to own and drive annual business performance objectives using Systematic Distributor Leadership. Responsible for penetrating all levels of the DSD network to include brand managers, sales leaders, and distributor ownership. Develops and maintains solid business relationships with the PNC account teams in both the immediate consumption and large format channels. Responsible for the implementation & maintenance of the Annual Distributor Business Planning & Fiscal Budgeting and memorializing both with assigned distributors (Blue Letter). Executes Business plans that allow for the attainment of assigned targets and objectives. Manages P & L territory and delivers agreed upon volume and market share objectives for PNC. In addition to distributor leadership the RSM will also develop larger chains, local chains, and the independent market while maintaining a culture of continuous improvement while driving product availability across all channels and customers. Key activities expected are as follows. Penetrates new accounts/void accounts in the marketplace through the utilization of PNC data and analytics reporting as well as distributor resources. Increase PNC store presence through eye level shelving and multiple points of interruption throughout the marketplace. Grows the number of PNC SKUs available in the market through closing voids on authorized SKUs or presentations to in store management on new items. Owns accurate and timely forecasting. Leads and directs Crew Drive efforts in the marketplace for assigned areas. Calls directly on specified regional chain groups, while also managing 3rd party broker resources with others. Uses VIP Karma app to track, audit, follow up, and execute store visits. Communicates with key influencers within the distributor organization on major opportunities at the retail level to include but not limited to: Promotional execution, distribution opportunities, Attack and Defend reporting, and the overall execution of PNC gold standard store level objectives. It is also expected that while doing all the above the RSM maintains strong collaboration with the National Accounts Team to ensure alignment and execution of key region initiatives. As an employee of PNC, it is also expected that the RSM, complete all administrative duties required during office days in a timely manner. Communicates recaps, follows up with distributors, and sends weekly communication. Manage chargebacks, deductions, unsalable, and logistics to company standards. Manages 3 rd party resources when applicable. Submits expenses and completes other basic administrative functions related to the position, such as Distributor POS inventory/needs, making updates to scorecard initiatives, weekly planner updates, etc. As a leader of people, the RSM will direct and manage employee activity, promoting an environment in which employees can thrive. Coaches, mentors and develops staff, including monitoring individual employee performance through use and completion of performance reviews and individual development plans. Ensure direct and indirect reports leverage data and analytics to drive best in class execution as well as the understanding RACI’s and the strategic position and nature of the Retail Sales Activation Team Fosters a spirit of teamwork and unity among department members that allows for the appreciation of diversity, as well as cohesiveness and supportiveness through use of regularly scheduled departmental meetings and leadership by example. The RSM will embed and improve efficient ways of working and processes across the business, including contracted suppliers, distributors, and customers. PNC will count on the RSM to continually make the retail sales activation “bigger, better, faster.” You are excited about this opportunity because your time will be filled with… Motivating, managing, and leading the Region to achieve targets: 50% of your time. Establish OGSM performance plans (short and long term) Manage workload and project assignments across direct reports. Track performance vs KPIs. Build and execute corrective action plans as needed. Build a positive, growth-oriented team culture. Recruit, coach, and develop direct reports. Drive channel activation and execution in Grocery, Convenience and up and down the street. Collaborate and support product development, execution, and growth within all channels. Drive the retail sales capability and systematic 3 rd party leadership into the collective thinking and planning of PNC. Build deep working relationships across the organization. Ensure processes and ways of working are followed, capturing continuous improvement opportunities. Accountable for managing and deploying all assigned budgets for retail activation. Participating in all PNC strategic planning activities and events as required: 20% of your time. Align on, develop, and ensure proper inputs to the category vision, sales plan, and annual contract plan. Support national sales meetings and customer sales team HQ sales and JBP events. Active participation in the IBP process Works closely and develops strong working relationships across all cross functional groups to include sales strategy, legal, finance, customer service, supply chain, and category leadership, Owning relationships with and performance of 3 rd party distributors, external brokers, and agency service providers: 30% of your time Develop and ensure the scope of work for all external service providers is clear, aligned, and deliverable. Accountable for external distributors, customers, and brokers to achieve company KPIs and associate improvement plans. Build relationships with external partners that are grounded in the idea of being a “strategic partner” that provides significant value and leaders and avoids relationships that purely transactional. Ensure PNC delivers Best-in-Class presence at all engagements, industry events, customer meetings, and all other interactions with customers and clients. What are we looking for? Education: Bachelor’s degree Experience: 5-10 years of sales (Consumer packaged goods industry preferred), merchandising, direct store delivery, or supplier sales experience Skilled at presenting in front of groups Budget ownership with demonstrated financial acumen. Demonstrated experience leading negotiations of high value partnership contracts. Skills and mindset: Must be willing to travel 50% of the time (15% to Emeryville/HQ, 35% in Field) Leadership (direct/indirect teams and projects) Goal setting High level of organization and enthusiasm, required. People development Proven ability to build and maintain relationships. Well-developed ability to influence decisions (negotiation, communication, presentation) Develop fact-based recommendations via subjective and objective data analysis. Agile learner comfortable with ambiguity Above average MS Office skills Ability to motivate and prioritize. The 5 capabilities or mindsets most relevant to this role: Thrive in ambiguity and is agile learner. Process implementation Relationship builder Kean listener and observer Excellent influencer and negotiator You will thrive here and may just do the best work of your life if… You want to be an integral part of shaping and nurturing an amazing work culture. You enjoy making people-centric decisions and finding ways to say ‘yes’ as often as possible to impactful and important priorities for the business or team. You are comfortable, natural, casual, open, and even a bit playful at work. You can be friendly, vulnerable, and self-deprecating in one moment, and deal with a challenging, delicate people-related matter as a professional in the next You can do periods of focused, deep work on projects that drive positive incremental business growth for the company. This may not be your ideal next career move if… You like a lot of structure, rules, and uniformity. You like order, hierarchy, command, and control management You want to build lots of processes, systems, governance, or policies. Dealing with ambiguity or experimentation are not your jam. You try to resolve challenging interpersonal situations over email or instant messaging. You like managing from behind your computer and demonstrating excellence through email. You tend to chase whatever shiny object presents itself during the day even if non-strategic. Here’s the deal with our not-so-standard, um…standard interview process because we know you are the curious type, which is why you’re still reading this… Quick 30 min phone chat with a high energy member of our Talent Acquisition team to do a quick overview of your background and answer any burning questions you have Team interviews are kept to a minimum to foster a more efficient, candidate-friendly process (too many interviewers yields little value and drags out the process for you—and who wants that, right?): A short series of in-person or video interviews in a 1:1 setting; these are usually with the hiring manager, one or two other team members, and a person from another team to get broader perspectives (note: we don’t do panel interviews because they don’t give interviewers a chance to ask you unique questions, and we assign interviewers different roles so we’re probing different capabilities) A case study or job task to simulate what you’d actually be doing in the role might be included (since your job is not actually to be interviewed for a living, why is that the thing companies rely on so much?) Yes, there will be a small panel for this one so you don’t have to do it more than once, and yes, they might ask you some kind yet probing questions at the end after the raucous applause stops. Once your interview concludes, the team will meet for an in-depth consultative process to ensure we are hiring the right person for the right job. Interviewers must come in with a strong yes or no vote beforehand to avoid groupthink with supporting reasons. The collective thoughts on your candidacy will be discussed in an environment of safety to challenge ideas respectfully, debate. and be open to all important qualifications of the candidates. A trained, disinterested bias blocker will be present to help mitigate bias so the team can make a sound hiring decision. The moment of truth arrives when the hiring manager makes the big decision. If you nailed the interviews and the case study was brilliant, guess what? The offer is all yours! And the ball is in your court. Will you accept? We sure hope so, because this place is the real deal, and don’t just believe us—just ask the 91% of our people who said this is a great place to work in our most recent employee survey. We strive to create an equitable and inclusive environment to contribute to the success of our organization. Premier Nutrition provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, status as a covered veteran and any other category protected under applicable federal, state, provincial and local laws.