DTC Copywriter - Landing Pages & Brand Copy

DTC Copywriter - Landing Pages & Brand Copy [Full-Time Contractor] [Remote] [Flexible Timezone] About Us We're a DTC e-commerce brand building in the pheromone fragrance and skincare space, selling across the US, and globally. We run paid social at scale and drive traffic into funnels that need to do the heavy lifting- converting cold audiences into buyers without a salesperson in the room. Our creative engine is strong. Our ads are performing. Now we need copy that meets that standard at every step of the funnel from the first headline on a prelander to the final paragraph on a product page. This isn't a content marketing role. We don't need blog posts or captions. We need someone who writes copy that sells. The Role You'll be our dedicated copywriter for landing pages, website pages, and brand copy across our product portfolio. Your primary focus is the funnel: prelanders, product detail pages, bundle pages, and any web-facing copy that sits between a customer and a purchase decision. Beyond the core funnel, you'll also support us with branding copy as needed things like brand positioning documents, product descriptions, email sequences, and internal-facing documents that represent the brand voice externally. You'll work closely with the entire Marketing Tribe – our CEO, Head of CRO, Head of Retention, Head of Marketing and our Web Designer, and you'll be embedded in our creative feedback loop which means your copy gets tested, measured, and iterated on. What You'll Be Doing Core - Landing Page & Funnel Copy • Writing and iterating on prelander copy across multiple brands and target market audience • Writing product page copy (headlines, benefit blocks, objection-handling sections, CTAs) that is designed to convert, not just describe • Developing copy variations for A/B tests in collaboration with the CRO lead • Ensuring copy aligns with the ad creative, driving traffic, the message match from ad to page is your responsibility and so on. • Rewriting or refreshing underperforming pages based on test results and performance data • Writing & adapting tone and angle to the relevant audience without losing brand voice ensuring everything is congruent with the angle we are going for Secondary - Brand & Website Copy • Writing and maintaining product descriptions across the Goda website and internal brand portfolio as needed • Supporting brand positioning and messaging documents when new products or campaigns are in development • Writing copy for bundle pages, offer pages, and promotional campaigns • Assisting with brand copy assets on an as-needed basis - things like FAQ sections, guarantee copy, and trust-building content blocks • Occasionally supporting internal brand documents where external-facing language needs to be polished and on-brand What the First 90 Days Look Like First 30 Days • Complete onboarding: brand immersion, customer avatar deep-dive, & SOPs • Study existing prelanders and product pages across all brands, understand what's working and where the gaps are • Produce your first set of prelander copy drafts and receive feedback • Establish your working rhythm: turnaround times, revision process, communication norms 60 Days • Delivering copy with minimal revision rounds, you've internalized the brand voice and the conversion framework • Contributing actively to A/B test ideation, bringing copy angles and hypotheses, not just executing briefs • Supporting the Web Designer with page copy that integrates with the visual structure, not just dropped in as an afterthought • Beginning to take on secondary copy needs: product descriptions, offer pages, brand copy requests 90 Days • A trusted, go-to copywriter for anything web-facing- the team isn't second-guessing your output • Independently developing new copy angles and testing hypotheses based on performance data • Contributing to conversion rate improvement in a measurable, documented way • Reliable at volume & multiple high-quality deliverables per week without quality dropping How We Measure Your Performance • Conversion rate on the pages you write - this is the primary metric • A/B test contribution: how many tests your copy informs and what the results show • Turnaround speed and revision count - fewer rounds is better What We're Looking For Must-Haves • A strong portfolio of conversion-focused copy - we want to see landing pages and web copy, not articles or social posts • Deep understanding of buyer psychology: desire, objection, urgency, trust and how to write to each stage of awareness • Ability to write clean, direct, persuasive copy without over-explaining or over-writing • Experience writing for DTC or direct-response brands, you know what a hook is, what a benefit statement is, and why most copy buries the lede • Ability to adapt tone across brands & you can write differently for each product without losing the underlying conversion logic • Willingness to have your copy tested and to iterate based on what the data shows, not just what you think sounds good • Reliable output & you can deliver multiple page drafts per week and respond to feedback without needing hand-holding Strong Advantages • Experience writing for beauty, wellness, or lifestyle DTC brands • Understanding of how ad creative and landing page copy should work together • Ability to write for both English-language markets with awareness of cultural differences in buyer psychology • Some understanding of CRO principles even if you're not running tests yourself, you know what makes a page structure work Instant No's • You write for brand awareness, not conversion, if your instinct is to make things sound nice rather than make people buy, this isn't the role • You can't take feedback, every piece of copy gets reviewed and iterated, and defensiveness will slow the whole team down • You've never written a landing page or sales page - we need immediate contribution, not someone learning the format on the job • You write in a vacuum, this role requires close collaboration with designers, strategists, and the CRO lead Compensation & Benefits • Competitive monthly rate (contractor) to be discussed based on experience • Fully remote - no office, no fixed timezone • Learning & development budget • Access to winning ad and landing page references across our brand portfolio • Clear growth path as the team and brand portfolio expands • Weekly performance reviews and tight feedback loops with senior team members • Exposure to multi-market DTC operations across US and Southeast Asia