E-Commerce Coordinator for an DTC Company (US-Based/Remote)

Paired is a global staffing and recruiting agency that pairs remote work with top-tier talent. We help individuals from around the world connect with great companies that are looking for their specific skill set. Our mission is to provide great jobs to talented people, no matter where they are located. Our client is a fast-growing DTC wellness brand focused on making daily nutrition simple, convenient, and enjoyable. Role Overview: We're looking for an E-Commerce Coordinator who can help turn paid traffic into customers by building high-converting landing pages, optimizing the online shopping experience, and supporting product launches. Key Responsibilities: Build and optimize Shopify landing pages for paid advertising campaigns. Translate ad creative and messaging into compelling landing page experiences. Continuously test and improve pages based on CRO principles, analytics, and performance data. Partner with the Creative Strategist to align ad-to-page messaging, design, and offers. Support new product launches, including go-to-market strategy, landing pages, and funnels. Develop and optimize customer acquisition funnels from creative through purchase. Manage and improve the Shopify storefront, including merchandising, content, and conversion-focused updates. Leverage AI coding/design tools such as Claude Code, Cursor, Codex, or similar tools to build and iterate landing pages faster. Identify opportunities to improve conversion rate, customer experience, and revenue per visitor. Support the optimization of subscription, affiliate, and wholesale customer journeys. 5+ years of experience in DTC e-commerce, e-commerce strategy, CRO, or a related role. Strong hands-on experience with Shopify and Shopify storefront management. Experience with subscription-based DTC brands. Proven experience building landing pages for paid traffic. Strong understanding of conversion rate optimization and funnel strategy. Experience with A/B testing and CRO tools. Strong understanding of DTC e-commerce customer journeys and acquisition. Good eye for brand design, visual hierarchy, and conversion-focused UX. Experience using AI tools for landing page design/development, such as Claude Code, Cursor, Codex, or similar. Ability to work closely with creative, marketing, and growth teams. Strong analytical and problem-solving skills with a test-and-learn mindset. Nice to Have Experience with health, wellness, nutrition, supplements, or CPG. Experience with Shopify Plus. Familiarity with GTM, GA4, Meta Ads, and other acquisition/analytics platforms. Experience supporting affiliate or wholesale e-commerce programs. Basic HTML/CSS/JavaScript knowledge. Experience launching new DTC products from GTM strategy through acquisition funnel. Competitive salary in USD Fully remote work environment with flexible scheduling