E-commerce & Digital Marketing Analyst

E-commerce Marketing Analyst At The Ricky Joy Company, founded in 2007 in Atlanta, we are a family-owned business passionate about creating innovative snacks and beverages. Today, we distribute our products to over 10,000 stores Apply Normalmente respondemos en un plazo de una semana Position: E-commerce Marketing Analyst Location: Colombia, 100% Remote Department: Marketing Reports to: Marketing Manager Contract Type: Indefinite-term, direct with the company Schedule: Monday to Thursday 7am – 4:30pm, Friday 7am – 4pm (Schedule adapted to our headquarters in Cumming, GA) Salary: $4.0M COP Job Summary: We are looking for a results-oriented, analytical, and creative Marketing Analyst with strong experience in CPG (Consumer Packaged Goods) or digital marketing agencies, capable of executing high-impact campaigns. This role will be key to our digital and e-commerce strategy, driving brand and product growth across various digital platforms. Responsibilities: E-commerce Management: Management and optimization of product catalogs on Shopify and Amazon. Data Analysis: Monitoring traffic, sales, and conversion metrics; building reports in Google Analytics, Looker Studio, and other tools. Conversion Rate Optimization (CRO): Implementing improvements to product detail pages, user experience, and checkout processes. SEO & SEM: Executing organic search and paid campaign strategies to increase reach and sales. Digital Campaigns: Planning and optimizing campaigns on Meta Ads, Google Ads, and TikTok Ads. Digital Content Support: Coordinating social media initiatives that drive traffic to e-commerce platforms. Partner Management: Coordinating with agencies and vendors to maximize performance. Budget Control: Tracking the digital budget to ensure efficiency and profitability. Requirements: Experience: Minimum of 4 years in Digital Marketing and E-commerce roles within the consumer goods sector or digital marketing agencies. Mandatory Education: Degree in Marketing, Business Administration, Industrial Engineering, or related fields. Mandatory Languages: Fluent English (C1 Level). Mandatory Advanced Excel skills. Mandatory Hands-on experience with Shopify or Amazon e-commerce platforms. Mandatory Proficiency in tools such as Google Analytics, Shopify, Google Search Console, Google Looker Studio, Canva, TikTok Ads, Google Ads, Meta Ads, SEO, SEM, WordPress, or other web editors. Mandatory Compensation and Benefits: Birthday off Permanent contract 100% remote work We provide the equipment Essential health insurance Funeral allowance Connectivity allowance Access to the Support Team: our internal wellness program Ricky Joy Academy: internal professional development Discount package with corporate partnerships (gym, online courses, hotels, etc.) Opportunities for advancement within the company Departamento Mercadeo Puesto Analista de Ecommerce y mercadeo digital Ubicaciones Colombia Estado remoto Completamente remoto Herramientas de seguimiento de Teamtailor