E-Commerce Manager

Position Overview B&T USA is seeking an experienced E-Commerce Manager responsible for implementing and managing the company’s online sales strategy to drive revenue growth and enhance customer experience. This role oversees the day-to-day operations of the e-commerce platform, including website performance, digital marketing, product merchandising, analytics, and customer journey optimization. Essential Duties and Responsibilities Develop and execute the overall e-commerce strategy aligned with business objectives. Identify new opportunities to increase online sales and market share. Monitor industry trends, competitor activities, and emerging technologies. Oversee the functionality, performance, and user experience of the e-commerce platform. Ensure website content is accurate, up-to-date, and optimized for conversions. Coordinate updates, launches, and enhancements with development teams. Manage online marketing channels such as SEO, SEM, email, social media, and paid advertising. Plan and execute campaigns to drive traffic, engagement, and sales. Optimize conversion rates and customer acquisition strategies. Collaborate with merchandising/operations teams to manage product listings, pricing, and inventory. Ensure proper categorization, descriptions, and imagery for all products. Track and analyze KPIs such as traffic, conversion rate, average order value, and revenue. Generate performance reports and provide actionable insights. Use data to continuously improve site performance and marketing efforts. Optimize the end-to-end online customer journey. Address usability issues and improve checkout processes. Work with customer service teams to resolve issues and enhance satisfaction. Manage relationships with third-party vendors, platforms, and tools. Evaluate and implement new technologies to improve operations and sales. Required Education, Experience and Skills Bachelor’s degree in marketing, business or a related field. 5 - 7+ years of experience in e-commerce, digital marketing, or online retail management. Experience managing budgets and digital advertising spend preferred. Familiarity with CRM tools and marketing automation platforms preferred. Basic understanding of UX/UI principles preferred. Strong analytical and problem-solving skills Excellent project management and organizational abilities Data-driven decision-making mindset Effective communication and leadership skills Customer-focused approach Ability to work in a fast-paced, dynamic environment Strong understanding of e-commerce platforms (e.g., Shopify, Magento, WooCommerce). Experience with analytics tools such as Google Analytics or similar platforms. Knowledge of SEO, PPC, email marketing, and conversion optimization Work Environment: Office-based and/or remote/hybrid work arrangement. May require occasional extended hours during product launches or peak sales periods. Physical Requirements Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions of the position. Prolonged periods of sitting at a desk and working on a computer. May require occasional extended hours during product launches or peak sales periods. Job Type FT – Salary On-Site and/or remote/hybrid Benefits Company contributes 100% for employee HMO medical option. Dental Vision 401(k) Retirement Savings Plan including 4% matching contributions Disability Plans Company paid Life Insurance Paid vacation and sick leave Paid Holidays B&T participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. All offers of employment at B&T are contingent upon clear results of a thorough drug and background check. B&T provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, nation origin, pregnancy, disability status, protected veteran status, genetic information, sexual orientation, gender identity or expression, marital status or any other characteristics protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including advertising, recruiting, interviewing, hiring, placement, accommodations, promotion, termination, job assignments, layoff, recall, transfer, discipline, leave of absence, compensation, and access to benefits and training. All employment decisions are based strictly on job-related qualifications and abilities. About B&T USA B&T USA, a firearms, suppressor, and accessories manufacturer operating under license of B&T AG SWITZERLAND, which was founded in 1991 as a designer and manufacturer of the industry’s most advanced suppressors. Under the leadership of Karl Brügger, B&T AG has evolved into a world leader in the design, manufacture, and sale of the most technologically advanced, high-performance weapons systems in the world used globally by police, special forces, elite military units and private citizen consumers. B&T USA and all our employees are committed to conducting business with the highest ethical standards. We require all employees to comply with all applicable laws, regulations, rules, and regulatory orders. Our reputation for honesty, integrity and high ethics is as important to us as our reputation for creating innovative solutions.