About Us
Living in a Bubble (LIAB) is a fast-growing e-commerce brand specializing in premium campervan accessories. We operate in Australia and the United States across our DTC Shopify channels, serving a global community of van-lifers and adventurers with products that blend innovation, durability, and thoughtful design.
We are scaling fast, and the E-commerce Marketing Manager role is critical to our next stage of growth.
The Role
We are hiring a hands-on, operational E-commerce Marketing Manager to own and grow our DTC business across our Australian and US Shopify stores. This is a player-coach role — you will lead a small marketing team of four specialists while remaining deeply hands-on in strategy, diagnosis, creative briefing, reporting, and trading reviews. You will not run platform-level campaign builds (your media buyer owns that), but you will coach, review, and step in when needed.
This role reports directly to Fernando, Co-founder of LIAB.
The Team You Will Manage
You will lead a remote team of four marketing specialists, all based in the Philippines:
- Media Buyer — owns paid media execution across Meta, Google, and TikTok
- Content Creator — owns short-form content production, UGC, and creative output
- Marketing Coordinator — owns campaign coordination, email/SMS execution, and project management
- A fourth specialist is being hired alongside this role to round out the team
You will work closely with operations, logistics, and product teams across the broader business.
Key Responsibilities
Strategy & Performance Ownership
- Own the overall marketing P&L for AU and US Shopify
- Set and defend MER, CAC, blended ROAS, AOV, LTV, and revenue targets
- Diagnose performance issues across the funnel and direct the team's response
- Make data-driven decisions about budget allocation, channel mix, and growth priorities
Team Leadership (the "Coach")
- Manage and develop four direct reports with weekly 1:1s, clear KPIs, and performance reviews
- Set the team's weekly cadence: stand-ups, trading reviews, debriefs
- Brief the media buyer on budget guardrails, kill/scale rules, and creative testing priorities
- Brief the content creator on UGC angles, hooks, scenes, and deliverables
- Hold the team accountable to deadlines, KPIs, and quality standards
Hands-On Execution (the "Player")
- Personally write and review creative briefs, test plans, and trading reports
- Pull and interpret data across Shopify, GA4, Klaviyo, Meta Ads Manager, and Google Ads
- Lead CRO improvements on product pages, checkout flow, and the mobile experience
- Own product launch playbooks end-to-end — briefing, timing, channel sequencing, post-launch review
- Improve email and SMS lifecycle flows in Klaviyo for retention, AOV, and LTV
- Step into operational work during fires (creative fatigue, MER drops, stockouts, launches)
Reporting & Communication
- Deliver monthly reports to the founder team: MER trends, CAC/LTV trends, brand search volume, creative learnings, budget vs. plan, and key wins/losses
- Review and challenge the media buyer's weekly performance reports
- Communicate directly and proactively with the founder team
What You Will Be Measured On
- Revenue growth across AU and US Shopify
- Profitable scaling — MER, blended ROAS, CAC efficiency
- Brand search volume growth across branded, non-branded, and category-level demand
- Team performance and development — KPIs hit, output quality, retention
- 4+ years as a Marketing Manager (or equivalent) in a DTC e-commerce environment selling physical products
- Hands-on Shopify or Shopify Plus experience (non-negotiable)
- Direct experience marketing to the US market is strongly preferred
- Experience handling different Shopify store locations is a plus
- Experience with outdoor products is a plus
- Proven in-house team management — full-time employees, not just freelancers or agencies
- Comfortable managing a small team (3–6 people) while remaining hands-on
- Fluent in Shopify, GA4, Klaviyo, Meta Ads Manager, and Google Ads at the read/interpret/coach level
- Strong understanding of MER, blended ROAS, CAC, LTV, AOV, and contribution profit
- Experience with email and SMS lifecycle marketing, CRO, and creative testing systems
- Business-fluent English, written and spoken
- Available 9AM-5PM Brisbane time
Working Arrangement
- Full-time, remote
- AEST working hours (Brisbane time), approximately 9am–5pm
- Direct overlap with the Philippines-based team
Compensation & Benefits
The following benefits will apply after passing the 6-month probation period:
- Bi-annual bonus
- Paid leave and annual Paid Vacation leave
- Performance Bonus
- Direct ownership of marketing strategy across two growing markets
- Work with a passionate, fast-moving team building a category leader in the vanlife space