E-Mail Marketing & Content Specialist (f/m/d)

At Trusted Shops, we're on a mission to build Europe’s Community of Trust – where more than 40 million consumers and tens of thousands of businesses connect with confidence. As part of our Digital Business & Automation team, we are building scalable customer engagement programs powered by data, automation, and customer insight. We are looking for an Email Marketing & Content Specialist to support our self-service customer business through high-quality campaign execution, content creation, and customer communications. To join our Digital Business & Automation Department, we are looking for an: E-Mail Marketing & Content Specialist (f/m/d) Cologne (hybrid) or Berlin (remote) | Permanent Contract (Full-time) As an Email Marketing & Content Specialist, you own the execution, creation, and optimisation of email campaigns for our self-service customers. You work closely with Lifecycle, Automation, and Analytics experts to deliver impactful campaigns that drive engagement, product adoption, retention, and customer value. Your responsibilities Plan, build, and execute email marketing campaigns across the full customer lifecycle Create and optimize engaging content for emails, landing pages, and campaigns Manage campaign setup, templates, and customer journeys in HubSpot Ensure high-quality delivery through QA, segmentation, and personalization Monitor campaign performance and run A/B tests to drive continuous improvement Collaborate cross-functionally to translate business goals into effective customer communications First experience in email, content, or digital marketing e.g. in a SaaS- or E-Commerce environment Native/C1 German + strong English communication skills Experience using HubSpot, building landing pages, forms, and email templates. Familiarity with customer retention and lifecycle marketing concepts as well as campaign reporting and performance analysis Basic HTML/CSS knowledge Experience using AI tools to support content creation and productivity. What we offer you Hybrid work: Combine flexible remote work with team time in the Cologne office (on-site days depending on your location) Workation: Temporarily work from a destination of your choice within EU, Iceland, Liechtenstein or Norway 28 vacation days 2.5 additional days off at Christmas, New Year's Eve and Carnival Buddy program (an experienced trustee is at your side) Individual learning & development opportunities (internal & external trainings, e-learnings) Events (Team Events, Unit Events, etc.) Health Pass (free online and offline sports, fitness, and health courses) Permanent contract with Europe's trusted brand BUILD A COMMUNITY OF TRUST WITH US - #cometotr us t Not sure if you are what we are looking for? Apply! ​ At Trusted Shops, we are interested in you as a person - whether you fit in with us is independent of gender, nationality, ethnic and social origin, religion/belief, disability, age, sexual orientation and identity. Trusted Shops is clearly committed to diversity and against discrimination.