eCommerce Ads & Performance Analyst (Remote)

Job Summary: We are seeking an experienced E-commerce Ads & Performance Analyst to manage, optimize, and report on paid advertising performance across multiple online marketplaces and ad platforms. This role requires strong analytical skills, deep familiarity with major e-commerce ad ecosystems, and advanced Microsoft Excel expertise to transform raw advertising and sales data into actionable performance reports. The ideal candidate is highly detail-oriented, data-driven, and comfortable working with large datasets extracted from multiple ad and seller platforms. Key Responsibilities: - Ad Campaigns Optimization and Advertising Performance Analysis Analyze daily performance of paid advertising campaigns across: Amazon Ads Google Ads TikTok Ads eBay Ads Monitor key performance metrics such as ACoS, TACoS, CPC, CTR, Conversion Rate, and Profit Margin Proactively identify trends, inefficiencies, and growth opportunities Investigate slow-moving products and suggest ways to improve sales Provide data-backed recommendations for campaign optimization and budget allocation Support ongoing campaign performance improvements through structured analysis - Data Management, Data Analysis, and Reporting Use advanced Microsoft Excel features to analyze large datasets, including: Pivot tables/charts Advanced formulas (LOOKUPs, INDEX-MATCH, SUMIFS, etc.) Extract raw sales and advertising reports from: Ad platforms, Seller centers/merchant dashboards Clean, organize, and consolidate data from multiple sources Build and maintain performance reports (daily, weekly, monthly) Create dashboards and summary reports for management review Ensure data accuracy and consistency across platforms Improve existing reporting templates and develop new ones as needed Required Qualifications Proven experience as an Ads Analyst, E-commerce Analyst, or similar role Hands-on experience managing or analyzing ads on: Amazon Ads Google Ads TikTok Ads eBay Ads (Preferred experiences: Walmart Ads and Best Buy Ads) Strong understanding of e-commerce KPIs and paid advertising metrics Advanced Microsoft Excel skills Experience working with raw data exports from ad platforms and seller centers Strong attention to detail and data accuracy