Ecommerce Coordinator

Reporting directly to the VP, Digital, the Ecommerce Coordinator supports the day-to-day execution of the DTC business across Shopify, email, and SMS. This role partners closely with the Ecommerce Manager and CRM Manager to keep the site accurate and launch-ready, build and deploy customer communications, and ensure a seamless experience across digital touchpoints. The ideal candidate is a highly organized, detail-oriented operator who is comfortable moving between site updates, campaign execution, quality assurance, reporting, and cross-functional coordination in a fast-paced, creative environment. Location: Malbon HQ is based in Santa Monica, CA. We are currently operating from a hybrid work schedule of 3 days a week in-office. This role is not eligible for remote or relocation. What You’ll Do Site Operations & Product Launches Execute day-to-day updates in Shopify, including product and variant setup, pricing, imagery, descriptions, tags, collections, metafields, SEO fields, navigation, landing pages, and promotional content Support launches, collaborations, campaigns, and promotions from setup through go-live, ensuring all site elements are accurate, complete, and on time Maintain collection merchandising, categorization, sorting, filters, badges, redirects, and product availability to improve discoverability and conversion Conduct QA across desktop and mobile, resolve straightforward issues, and escalate bugs or platform problems to the appropriate partner Document processes, launch checklists, promotional setup requirements, and recurring site-maintenance workflows Email & SMS Campaign Execution Setup, QA, schedule, and deploy email and SMS campaigns based on the marketing calendar and approved briefs Validate copy, imagery, links, products, promotional details, parameters, audience segments, suppression rules, timing, and mobile rendering before launch Support automated lifecycle communications, including welcome, browse and cart abandonment, back-in-stock, post-purchase, and win-back programs Ensure messaging aligns with brand priorities, and the onsite customer experience Assist with audience segmentation, personalization, test setup, and basic troubleshooting within email and SMS platforms QA, Reporting & Optimization Prepare and maintain recurring reporting across conversion rate, average order value, product/collection performance, engagement, revenue, trends, and other key metrics Support A/B testing across site experiences and CRM campaigns Review analytics, customer feedback, session recordings, and site behavior to identify errors, friction points, and opportunities for improvement Maintain centralized logs for tests, site issues, campaign learnings, and recurring customer pain points Cross-functional Coordination & Process Management Manage launch checklists, campaign timelines, asset trackers, and project tasks to keep deliverables moving from brief through deployment Follow up with cross-functional partners to ensure product information, creative assets, copy, approvals, and inventory inputs are delivered on time Maintain documentation for Shopify standards, CRM deployment processes, QA checklists, naming conventions, and recurring workflows Support platform and process improvements that reduce manual work, improve accuracy, and strengthen the customer experience Stay current on ecommerce, CRM, and digital retail best practices, bringing forward relevant competitive examples and ideas What You'll Bring Bachelor's degree in Marketing, Business, Ecommerce, Communications, or a related field, or equivalent practical experience 1-3 years of experience in ecommerce operations, site merchandising, CRM, email/SMS marketing, or digital marketing, ideally within fashion, apparel, lifestyle, or DTC retail Familiarity with ecommerce analytics and reporting tools, including Shopify Analytics, Google Analytics, Excel, or Google Sheets Exceptional attention to detail and strong QA instincts, with the ability to catch errors before they reach the customer Highly organized and able to manage multiple deadlines, campaigns, and launches without losing accuracy or follow-through Strong written and verbal communication skills and the ability to collaborate across teams, and external partners. Technical curiosity and comfort learning new platforms, troubleshooting issues, and working within data-driven workflows Proficiency in Excel or Google Sheets, with the ability to organize data, pull reports, and identify trends Customer-first mindset with a strong visual eye for brand consistency, merchandising, and intuitive site experience Proactive, accountable, flexible, and comfortable working in a fast-paced, high-growth, creative environment Preferred experience Hands-on experience working in Shopify, including product setup, collections, site content, merchandising, and launch QA Experience building and deploying campaigns in an email service provider and SMS platform Basic knowledge of HTML/CSS, UTM tracking, deliverability, CAN-SPAM, and TCPA is a plus Compensation This is a full-time position with an expected salary range of $70-$75K. Compensation decisions are determined using a variety of job-related factors such as skill set, geographic location, market demands, experience, and education / certifications. If we extend an offer for employment, we will consider all individual qualifications. Perks & Benefits Benefits: Competitive plans for Medical, Dental, Vision 401(k) + matching Generous PTO policy + observed holiday calendar Monthly mobile/internet stipend Employee discount for eligible Malbon products Diversity & Inclusion At Malbon, we celebrate individuality. Our team is built on inclusivity, creativity, and community. We’re committed to fostering a diverse workplace where every employee feels welcomed, respected, and empowered to grow.