Ecommerce Creative Strategist [Remote]

We are looking for an experienced Creative Strategist to join our team. You will own the creative strategy for a portfolio of e-commerce brands: what we test, why we test it, what the ad says, and whether it worked. Copywriting is not a side skill in this role. You write the hooks, the scripts, the headlines and the landing page copy yourself, then brief designers, editors and creators to bring them to life.

This is a role for someone who has already done this for e-commerce brands. If you have not written ads that sold physical products online, this is not the right fit.

What you'll do

Research

• Study each client's product, customer reviews, competitor ads and category to find the angles that will actually move product.
• Build and maintain customer avatars: who buys, why they buy, what stops them, and how they talk about the problem.
• Track direct and indirect competitor creative across Meta, TikTok, Google and Amazon to spot patterns worth testing and gaps worth owning.

Ideation and copywriting

• Turn research into a testing roadmap of concepts, angles and hooks for each brand, prioritised by expected impact.
• Write direct response copy for every format we run: video scripts, UGC briefs, static headlines and body copy, carousels, Amazon Sponsored Brands video and A+ copy, landing pages and advertorials.
• Write multiple hook and angle variations per concept so we can test systematically instead of guessing.
• Storyboard concepts and present them to our Growth Strategists and clients in a document or on a call.

Creation

• Turn the concept backlog into a weekly ad plan in Asana and project manage its execution.
• Brief our Content Creators and Post Production Team, review every asset against the brief, brand guidelines and wording guidelines, and send it back when it misses.
• Work with our Growth Strategists so the creative plan matches each client's upcoming targets and budget.
• Make sure the team has the capacity to ship the ad plan every week.

Analysis

• Read performance data from the ad platforms with our Growth Strategists to understand which concepts, hooks and formats are winning and what to test next.
• Complete the weekly Creative Report we present to clients, in plain language a founder can act on.
• Keep a record of what has been tested for each brand so we never re-run a failed idea by accident.

Process and systems

• Build and improve the systems that make the creative team faster: research templates, brief formats, copy frameworks, testing logs and AI-assisted workflows.

KPIs

Output

• Client revenue
• Ad spend under management
• Marketing Efficiency Ratio / ROAS
• Client retention rate

Input

• Creative success rate (share of new concepts that beat the account's control)
• Number of ads launched per week
• Number of net new concepts and hooks tested per month

Service level

• 1-hour response time in Slack to client queries during working hours (excluding weekends)

What we are looking for

Must have

• At least 3 years of hands-on experience writing performance copy for e-commerce brands. Physical products sold online, either in-house at a DTC or Amazon brand or at an agency serving them.
• A portfolio of ads you wrote that ran with real budget behind them, and the results they got. You can explain what worked, what did not and why.
• Proven skill in direct response copywriting for both short form (hooks, headlines, scripts) and long form (landing pages, advertorials, listings).
• Working knowledge of Meta Ads and at least one of TikTok Ads, Google Ads or Amazon Ads. You can read a performance dashboard and draw a conclusion from it.
• Fluent written and spoken English. You will present to clients.
• Experience briefing and giving feedback to designers, video editors or content creators.
• Skilled in Asana or equivalent project management software.

Who you are

• Deeply curious about why people buy. You read reviews for fun and have opinions about them.
• Detail-oriented. A typo in a client's ad is your problem.
• Comfortable working autonomously and managing several brands at once.
• Not afraid to criticise or receive criticism. We appreciate honesty from all sides.
• Coachable, and looking for a long-term role rather than a stopover.
• Fun and likable. We spend a lot of time together on Slack.

Nice to have

• Amazon experience: listings, A+ content, Sponsored Brands video, Brand Story.
• Experience with creative research tools (ad libraries, Atria, Foreplay or similar) and AI writing tools.
• Basic Figma or CapCut skills for rough mockups.
• A second language for our EU clients.

What's in it for you?

• 20 days paid time off, not including public holidays.
• Remote-first business. Work from wherever you do your best work.
• Scalable salary based on your performance.
• Health insurance.
• Senior-only team. No juniors to manage and no layers between you and the client.
• Direct exposure to 30+ e-commerce brands across Amazon, Meta, Google and TikTok.

About us

Olifant Digital is a performance marketing agency that works exclusively with e-commerce brands. We manage over $100M in annual client revenue across Amazon and DTC.

Company culture

• Customer obsession. Always do what is best for the customer, even if it takes more time or it's not scalable.
• Ownership. Think long term and don't sacrifice long-term value for short-term results.
• Exceptional communication. We are super proactive with fast and transparent communication. Speed is king.
• Hire and develop the best team. We always strive to find the best people for every position in our company.
• Independence. We encourage independent thought and original thinking.
• Unmatched excellence. Our team has relentlessly high standards.

How to apply

Send us your CV, a portfolio or link to 5 to 10 ads you wrote for e-commerce brands with a line on what each one did, and a short note on the e-commerce brand you most admire for its creative and why. Applications without e-commerce ad examples will not be considered.

We're looking for an amazing positive person with experience to be a part of our growing team and work with us for years ahead.

The stars don't align like this very often. Join us!