EKONIKLIM Strategist - Consultant

About CPI Climate Policy Initiative (CPI) works with governments, financial institutions, and businesses to drive economic growth and development while addressing climate risk and increasingly scarce natural resources. We help to improve the most important environmental policies, focusing on the climate-related ones, around the world, mainly through the lens of economics and finance. CPI works in places that provide the most potential for policy impact, including Brazil, Europe, India, Indonesia, South Africa, and the United States. In Indonesia, CPI partners with relevant ministries to understand, develop, and adjust fiscal and market structure policies that encourage the real sector’s transition to a more sustainable economy. At the same time, CPI also partners with the relevant governmental authorities to accelerate green financing from Indonesia’s public and private financing institutions. About EKONIKLIM and the required position The issues of the environment (including climate change, resource scarcity, energy transition, deforestation, waste, and others) are on the rise in Indonesia. At the same time, the issues of the economy (including development, growth, inflation, employment, state budget, financial industries, international trade, and others) have been a common theme in Indonesia’s media. However, the connection between these two streams of issues is still poorly explored in the media, despite it being interesting and important for a large country like Indonesia. Most have tried to tackle this with non-visual approaches (like written (semi-)academic publications), where they hardly arouse public attention. But for the few who have tried to tackle this with a more creative visual approach (like podcasts and documentaries), they are also struggling to maintain content integrity (without sacrificing popular views to some extent). In 2025, the CPI Indonesia office established EKONIKLIM. It has been a free and publicly accessible visual platform, focusing on the intersection of economics, finance, and climate policy. Within its first two years, the EKONIKLIM platform has produced mostly podcasts. Occasionally, it has also produced a documentary film and an edited book. The idea is to increase the Indonesian public awareness and to accelerate public support for a more sustainable economy. Currently, CPI Indonesia is exploring strategies to maintain the existence and relevance of EKONIKLIM as long as possible, and to increase the popularity of EKONIKLIM in the eyes of the Indonesian public at the same time, without sacrificing the professionalism of its contents. In formulating these strategies, CPI Indonesia requires a short-term external strategist to help CPI Indonesia’s EKONIKLIM team. It is hoped that such a strategist can guide the EKONIKLIM team with his/her proven experience and creativity in solving similar challenges before elsewhere. It is also important to note that the formulated strategies need to remain within the bounds of CPI’s organizational values/principles/ways of work. Scope of Work The strategist shall perform the following tasks. Please note that the strategist will work with the EKONIKLIM team on the following formulation tasks to ensure that the formulation remains within the CPI’s organizational values/principles/ways of work. Long-Term Positioning Clarify EKONIKLIM’s long-term goals. Identify a strategy for achieving such goals. Identify how to maintain enough/flexible topics to be produced in the long-term Identify what metrics to measure the achievement. Audience Research Conduct an audit of the current channel to identify friction points in audience retention and engagement. Map out target audience personas (e.g., policymakers, finance professionals, climate students) and tailor the channel's value proposition to their viewing habits. Content Architecture (The UX) Design standardized "video formats" or show structures (e.g., deep-dive explainers, policy briefs, data-driven shorts). Develop a storytelling framework that outlines how to hook viewers, structure economic arguments, and pace information to prevent drop-off. Determine whether EKONIKLIM needs to diversify visual products beyond podcasts (such as documentary videos, TED-like monologues, etc). Define how frequently EKONIKLIM needs to produce in a calendar year. Visual & Brand Strategy Create a comprehensive visual strategy document. Note: The strategist will not produce daily templates, but rather the overarching brand rules. Develop conceptual mockups for thumbnails, data visualizations, and on-screen graphics to serve as a strict stylistic guide for EKONIKLIM's internal video editors. Operations & Growth System Formulate a strategic playbook for YouTube SEO, algorithm optimization, and content packaging (titles and thumbnail psychology). Formulate a funding strategy in the long-term, with the context of Climate Policy Initiative being a non-profit organization. Strategize the manpower management in the long-term. Lead a debrief and strategy handover session to ensure the EKONIKLIM team can confidently execute the blueprint. Qualification and Experience Master’s degree in communications, public relations, journalism, marketing, or related areas. Reasonable level of knowledge about the environment (notably climate issues, natural resources, and energy). Reasonable level of knowledge about the economy (including fiscal, monetary, and trade policies) and finance. Proficiency with Microsoft Excel, Word, and PowerPoint. Experience in public message architecture, audience analysis, audience expansion, content/brand strategy/development, reputation management, and related areas. Experience in scouting for (long-term) funding opportunities for a product/brand. Outstanding written and verbal communication skills, including fluency in English and Indonesian. Competencies and Personal Attributes Excellent problem-solving, analytical, and creative thinking. Project funding and project management skills. Deep interest in growing a brand. Having a sensitivity about Indonesia’s politics is desirable, but not essential. Deliverables The strategist shall deliver the following deliverables. Please note that the strategist will deliver these in coordination with the EKONIKLIM team to ensure that the content of the deliverables remains within the CPI’s organizational values/principles/ways of work. Positioning Blueprint: A framework for EKONIKLIM’s long-term positioning (i.e., goals, strategy, metrics, topic diversification, product diversification). Product Strategy & Audience Insight Report: A deep dive into who is watching, why they leave, and the overarching strategy to capture the target demographic. Content Architecture Blueprint: A structural guide defining the new video formats, optimal lengths, product frequency, and narrative scripting frameworks. Visual Brand Guidelines (Brand Book): A strategic design manual including mood boards, typography rules, color palettes, and conceptual mockups to guide the internal production team. Growth & Operations Playbook: A systematic guide detailing YouTube SEO rules, posting strategies, and audience engagement tactics. Also, a long-term tactic on manpower and funding management. Debrief and Strategy Handover Session: A final, collaborative session to align the EKONIKLIM team on executing the new product design. Notes about the Position CPI Indonesia is hiring one (1) public communication strategist for its EKONIKLIM team. This short-term strategist will work in CPI Indonesia under a consulting contract that runs for a maximum of three (3) months, from 1 August 2026 to 31 October 2026 . This strategist will also work on a part-time basis. The position will be in Jakarta . Please note that, as CPI Indonesia requires this role to be filled immediately, CPI Indonesia reserves the right to close the application after CPI Indonesia finds the right candidate. Also, such a candidate may start working with CPI even before 1 August 2026, for a maximum of three months. Compensation The hired strategist would be paid three times. First, after Deliverables 1-2 are completed. Second, after Deliverables 3-4 are completed. Third, after Deliverables 5-6 are completed. CPI offers competitive compensation. The compensation can be negotiated during the hiring process. However, as the strategist will be hired on a consulting contract, he/she will not receive a benefits package. Also, after the consulting contract ends, the strategist will not continue as a permanent employee at CPI. To apply Please submit your application by 10th July 2026. With your application, please attach two documents, which are: CV/resume cover letter detailing how your skills and experience match the requirements listed, as well as why you want to work with CPI. Only short-listed applicants will be contacted. Please add [email protected] to your contact list to ensure delivery of all correspondence from us. CPI Commitment CPI’s mission is to create economic opportunity while protecting our environment. This worldview—grounding opportunity in something more fundamental that we all share and must protect—permeates our organization, and forms the foundation of our approach to Diversity, Equity, and Inclusion (DEI). CPI’s approach to DEI mirrors our mission: within a culture that values transparency and dialogue, we strive to improve equity within our organization as well as in the communities in which we work. Internally and externally, we seek to remove inequitable barriers regardless of their origin, whether it be class, race, religion, nationality, region, political affiliation, gender, sexual orientation or physical ability. We are proactive in identifying and removing biases in our processes, seeking fairness in hiring, working conditions, and professional development. If you have any support or access requirements, we encourage you to advise us at the time of application. We will then work with you to identify the best way to assist you through the recruitment process.