Email marketing manager

Job description We build consumer products that grow fast. You'll make sure our emails keep up. In 2026, the Financial Times named Wire Salad one of Europe's fastest-growing companies. We build brands and apps across fitness, skincare, human health, and pet health - products used by real people, every day, across many markets. This is an ownership role, not an execution role. You'll work closely with our Email Team Lead, but the promotional calendar is yours. You plan it, you execute it, you own the results. No one will be handing you a brief and waiting for you to fill it in - you'll bring the angles, the segments, and the ideas that turn our email channel into a reliable revenue engine. The problem you're solving: Email is one of our most direct lines to our customers - and across multiple brands and markets, keeping it sharp, relevant, and converting takes real craft. Your job is to make sure the right message hits the right person at the right moment, and that every send is smarter than the last. What you'll actually do: Own the promotional calendar - plan, strategise, and schedule campaigns end to end. Map out segments, angles, offers, and content hooks that keep our audience engaged and buying. Collaborate on strategy - work closely with the Email Team Lead to align your promotional ideas with broader product strategy and revenue goals across our brands. Segment and personalise - go beyond the batch-and-blast. Use customer data to build targeted segments that make every campaign feel like it was written for that person specifically. Write and design - craft compelling, high-converting email copy and collaborate on clean, conversion-focused designs that actually get clicked. Analyse and optimise - track open rates, CTR, and revenue per email, run A/B tests on your campaigns, and turn what you learn into better sends next time. Requirements: 3+ years of dedicated email marketing experience in a DTC, B2C, or ecommerce environment. Advanced, hands-on Klaviyo proficiency - this is non-negotiable. Strong grasp of email fundamentals: segmentation, personalisation, deliverability, and compliance (GDPR/CAN-SPAM). Comfortable in Excel - you can build a reporting tracker, dig into campaign data, and know what the numbers are actually telling you. Creative and analytical in equal measure. You can dream up a promo hook, draft the copy, shape the design, and then pivot to dissect why it did or didn't land. High ownership mindset. You double-check preview links, test your tags, and don't let things slip through. Eager to learn and stay ahead - you follow what's changing in email and experiment before you're asked to. Fluent English, written and spoken. Why work at WIRE SALAD? Additional performance-based bonuses Hybrid work model – balance between office and remote work Company provided work computer (MacBook or Windows) Additional health insurance after the probation period Home office budget after the probation period Team-building events & annual workation Perks.lt account with numerous discounts and partner offers Commuting expenses covered by the company Leisure activities covered by the company Free lunch at the office Financial Remuneration The salary range for this position is 1800 EUR to 2300 EUR Net per month .