Email Marketing Specialist

Email Marketing Specialist At Bold.One, every idea counts and every person drives change. Join a team that moves fast, thinks big, and builds solutions that reach millions worldwide. At Bold.One , we don’t wait for momentum – we build it. As an e-commerce company we move fast, test boldly, and turn ideas into real results. And the real engine behind all that? Our people. With 200+ ambitious teammates who own their work, learn fast, and lift each other up, this is a place where you’re trusted to think big and move with intent. We’re looking for an Email Marketing Specialist ready to make an impact and help shape what’s next. If you're highly organized, strategically minded, and have experience in email marketing and e-commerce, you'll play a key role in taking our email marketing efforts to the next level. WHAT YOU WILL DO: Create and execute email sms strategy across multiple products, including automations, campaigns, A/B tests; Work closely with product, creative, and marketing teams to fulfill strategies and improvements in email and sms; Analyze email performance metrics and make data-driven optimizations; Manage and segment email lists to ensure optimal deliverability; Localize email content for different audiences; Experimentation beyond email - think of A/B testing funnels, landing pages, and other areas to improve channel performance; Continuously optimize email/SMS content, timing, and settings to improve engagement and performance metrics; Take full ownership of your dedicated product email marketing strategy and performance; Work in a fast-paced, multi-brand environment where ownership, hustle, and strategic mindset matter; WHAT WE EXPECT: At least 2 years of experience working in email marketing, retention, or CRM; Expertise on email marketing platforms (e.g., Klaviyo, Omnisend, Mailerlite); Experience using AI tools; Ownership attitude - from idea to setup, launch, and performance evaluation; Own day-to-day email and sms performance across a few products, ensuring the quality in flows, segmentation, campaigns, personalization, and technical setup; Data-driven mindset - ability to analyze retention metrics and draw strategic conclusions to improve performance; Ability to manage multiple initiatives simultaneously and prioritize effectively; Proactiveness and willingness to test, learn, grow, and find new ways to improve retention rate. WE OFFER: Salary range: from 2500 EUR (Gross) according to your experience and qualifications; Workplace Flexibility: flexible work arrangements, including a hybrid working model; Well-being benefits: Enjoy the flexibility to choose between private health insurance or a wellness budget to support your overall well-being; Encouraging learning environment: opportunities for professional development, including a budget for books and online courses, and time for learning; Collaborative, dynamic & experienced team: a culture where diverse perspectives are valued and encouraged; Regular team building: activities to strengthen bonds with your colleagues through regular team events and outings; Referral bonuses: there is an opportunity to receive a reward for recommending someone to the team; Modern offices: offices in Vilnius and Kaunas city centers (shower, kitchen, Foosball & other benefits for a comfortable working environment); Office Perks: weekly snack refills, bun Wednesdays to brighten your midweek, and company lunch on the last Friday of each month; Celebrations & Events: company-wide events and celebrations, such as results overviews, Christmas parties, and summer events; Personal Celebrations: recognition of personal milestones and celebrations, such as birthdays and anniversaries. Department Growth Role Email Marketing Specialist Locations Bold.One | Gediminas av. 20, Vilnius Remote status Hybrid