Email Marketing Specialist | Remote | LATAM Only | 81148

About Us: At Remote Talent LATAM, we connect top Latin American talent with leading U.S. marketing agencies. We guide businesses and candidates through every step of the hiring process, ensuring the perfect match in skills, culture, and goals. While we’re not direct employers, we act as a trusted partner, bridging the gap between exceptional talent and growing opportunities. About the Client: Our client is a digital marketing partner that helps restaurants and food brands grow their business online. They deliver end-to-end marketing support including organic social management, paid social advertising, content creation photo/video/design), influencer partnerships, and email marketing to attract, engage and retain customers. They act as an extension of their clients’ teams to build strategy, produce creative content, and drive measurable results. About the Role: We’re looking for an Email Marketing Specialist to own and execute email-led customer journeys across multiple client accounts. This is a strategy + execution role with a strong focus on copywriting, segmentation, performance optimization, and lifecycle thinking. You’ll work closely with designers and account leadership to deliver high-performing email, SMS, and push campaigns that drive engagement, conversions, and revenue. Key Responsibilities: Build and manage one off campaigns (promos, events, launches, seasonal pushes, newsletters) and automated flows (welcome series, post purchase, winback, abandoned cart, browse abandon, VIP or loyalty, birthday, reorder) Develop and maintain segmentation strategies based on customer behavior, lifecycle stage, purchase patterns, engagement, and intent Partner with our client designers by providing clear, specific creative direction (hierarchy, CTA placement, mobile responsiveness, accessibility, image and text balance, brand alignment, and conversion best practices). You will not be designing, but you will help ensure the email is optimized Own deliverability and performance hygiene including list growth best practices, engagement management, sender reputation, and ongoing testing to improve open, click, and conversion rates Implement strong tracking and measurement including UTM conventions, platform reporting, analytics alignment when applicable, and clear takeaways after sends Support SMS and push notification strategy and execution to create seamless cross channel customer journeys (timing, cadence, message hierarchy) Run A B tests and iteratively improve results (subject lines, offers, creative structure, segmentation, send time, cadence) 3 years of experience in email marketing, specializing in writing high-performing email copy, including subject lines, preview text, body copy, and CTAs, tailored to distinct brand voices. Flawless written English and proven ability to write in multiple tones and voices with strong attention to detail Strong understanding of email marketing best practices including deliverability fundamentals, list management, segmentation, frequency and cadence, compliance basics, and performance optimization Solid grasp of customer psychology and how to map messaging to intent and lifecycle (right message, right person, right time) Experience building and managing both one off campaign emails and trigger based automated flows (drip and lifecycle) Experience setting up email marketing infrastructure from scratch, including ESP implementation, audience segmentation, automations, integrations (e.g., Shopify), email deliverability/IP warming, and domain authentication Comfort across major ESPs including Klaviyo, Mailchimp, and Constant Contact (bonus if you have used others like Attentive, Customer.io , Paytronix or Thanx) Confident learning new email marketing platforms and troubleshooting technical configurations independently. Experience coordinating with creative teams and giving actionable feedback that improves conversion and brand consistency Bonus points You have worked with restaurants, hospitality, food and beverage, or retail and ecommerce brands You have experience with SMS campaigns and push notifications and understand how to prevent channel overlap and fatigue You can share measurable outcomes (lift in revenue, CTR, conversion rate, deliverability improvements, flow performance) 💼 Full-Time Position: M–F Business Hours EST 💵 Salary: $3,000/month USD 🏠 Unlimited PTO 📄 Contract: Independent Contractor Eligibility Criteria: This position is only open to candidates residing in Latin American (LATAM) countries, such as: Applications from candidates outside LATAM (including the U.S. and other regions) will not be considered. Resumes must be submitted in English. Applications that do not meet these criteria will be automatically rejected.