Email & SMS Marketing Manager/Specialist

About LumiMeds LumiMeds is a fast-growing U.S.-based telehealth startup focused on weight management and long-term metabolic health. We are building the next generation of e-commerce and clinical infrastructure from the ground up. As an early-stage company, we move quickly, operate with limited layers, and expect high ownership from every team member. There is no bureaucracy here — decisions happen fast, priorities evolve, and builders thrive. We are a remote-first, globally distributed team that values clarity, accountability, and people who take initiative rather than wait for direction. Email & SMS Marketing Manager / Specialist Location: Remote Department: Marketing / Retention & Lifecycle Reports to: Head of Marketing Type: Full-time About the Role We're looking for an Email & SMS Marketing Manager to own and grow our retention marketing channels. You'll be responsible for building, optimizing, and scaling lifecycle campaigns and automated flows that drive revenue from our existing customer base — from welcome series to post-purchase, win-back, and everything in between. This role is ideal for someone who lives at the intersection of strategy, copy, data, and automation , and who's excited to work in a fast-moving DTC environment where retention is a primary growth lever. What You'll Do Own the end-to-end strategy, execution, and performance of email and SMS marketing programs Build and optimize automated flows (welcome, abandoned cart, browse abandonment, post-purchase, replenishment, win-back, VIP/loyalty) Plan and execute the promotional calendar across email and SMS in partnership with merchandising, creative, and paid media teams Segment and target audiences using behavioral, transactional, and lifecycle data Run structured A/B tests on subject lines, send times, creative, offers, and SMS copy Monitor deliverability health (sender reputation, SPF/DKIM, list hygiene, spam complaints) and troubleshoot issues proactively Ensure full compliance with CAN-SPAM, GDPR, and TCPA (especially critical for SMS) Report on key metrics — revenue per recipient, click-through rate, conversion rate, list growth/churn, flow-level ROI — and turn insights into action Manage and continually improve our Customer.io instance: workflows, event-based triggers, liquid templating, data pipelines/API integrations, and segmentation logic Collaborate with data/engineering teams to ensure clean, reliable event tracking feeds into our messaging platform Stay current on platform updates, industry benchmarks, and emerging best practices in retention marketing What You'll Bring 2–5+ years of hands-on experience in email and SMS marketing, ideally within a DTC / e-commerce environment Proven expertise with Customer.io (required) — comfortable with event-based triggers, liquid/templating logic, and campaign builder workflows Experience with data pipelines or APIs feeding a messaging platform (e.g., Segment, product/behavioral event data) is a strong plus Strong understanding of segmentation, personalization, and lifecycle marketing principles Working knowledge of email deliverability fundamentals (authentication, warm-up, list hygiene) Familiarity with SMS compliance requirements (TCPA, opt-in/opt-out flows) Analytical mindset — comfortable pulling and interpreting performance data to inform decisions Excellent copywriting instincts or strong collaboration skills with copywriters/designers Experience with A/B testing methodology and statistical significance basics Bonus: experience with Shopify, Klaviyo, or other ESPs/CRMs (useful for context, even if Customer.io is your main tool) Nice to Have Experience scaling a retention program from early-stage to more mature revenue channel Familiarity with loyalty/subscription program mechanics Basic HTML/CSS for email template troubleshooting How to Apply If this role sounds like a fit, we’d love to hear from you. Please submit your application in English and ensure your resume reflects relevant experience for the role. This position is open to candidates based in approved locations, depending on the role and business needs. Qualified applicants will be contacted for next steps. LumiMeds is an equal opportunity employer. We hire based on skills, experience, and alignment with our values. Please note: This role requires professional-level English communication and availability to work U.S. business hours.