European Sales Leader

About Beldico

Beldico is a privately held European manufacturer and supplier of medical devices, specializing in the design, production, and marketing of solutions for hospital care. We offer a diverse range of high-quality single-use medical devices for several medical specialties, with a strong focus on infant nutrition. In this field, we hold a leader position in pediatric and neonatal departments across Europe, through our range of baby bottles, teats, nipples, and other devices dedicated to newborns — including premature and vulnerable babies.

Headquartered in Marche-en-Famenne, Belgium, we are now looking for a European Sales Leader to lead our commercial development across this region.

The role

The European Sales Leader is the commercial leader of Beldico's business across Europe. Reporting directly to the Commercial Director, you carry full accountability for revenue, margin, and profitable growth across all Beldico's product lines.

This is not a support function. You set the commercial direction for your region, build lasting customer and distributor partnerships, and act with both strategic clarity and commercial urgency. You translate market intelligence into product and portfolio strategy together with the internal team and work closely with Operations to ensure reliable supply and the ability to deliver on customer commitments.

You are as comfortable shaping a growth roadmap as you are closing a key account or resolving a service escalation personally.

Key responsibilities

Build and grow key accounts

You develop strong, long-term relationships with our international distribution partners. You are the trusted point of contact for key accounts, ensuring smooth collaboration, solving issues quickly, and identifying growth opportunities, including contract negotiations, long-term agreements, and value-based pricing where relevant.

Turn market insight into strategy

You actively map market trends, competitive landscapes, and emerging clinical needs. You translate these insights into concrete strategic priorities and market-entry plans, and work with our management to help determine where Beldico goes next.

Shape the product portfolio and market positioning

You help guide the direction of our product portfolio based on real market and patient needs. You identify unmet needs, define clear value propositions and strong positioning, working closely with Regulatory Affairs. You also support successful product launches with distributors and help strengthen our overall marketing strategy and portfolio positioning.

Why this role is different

• You work with CE-certified medical devices, not generic consumer goods.
• You operate at the intersection of commercial strategy, market intelligence, and product reality.
• You work in a small, direct team where decisions are fast and responsibility is real.
• You work from home when not travelling across Europe, with regular presence with our office in Marche-en-Famenne.

What we're looking for

• Bachelor's or Master's degree in Business, Economics, Marketing, or a related field.
• 4+ years of experience in a commercial role, ideally in medical devices.
• Proven track record in B2B sales and distributor channel management across European markets.
• Affinity with regulated products and the ability to navigate the medical device landscape.
• Strong analytical mindset — you back your strategy with data, not instinct alone.
• Excellent communicator, in both external negotiations and internal alignment.
• Proactive, entrepreneurial attitude with a structured way of working.
• Ability to travel extensively across Europe.
• Fluent in French and English; Dutch is a strong plus.

What we offer

• A permanent contract with attractive benefits.
• An international environment with a small, close-knit, and inspiring team.
• Real autonomy and responsibility from day one.
• A genuine work-life balance, built around a field-based, home-office role.

Interested?

Contact us by email : [email protected]