Event Marketing Manager, Americas

Role Overview The Marketing Manager, Event Marketing (Americas) is responsible for the day-to-day execution of integrated marketing campaigns that drive delegate registration and engagement across a portfolio of events. This role plays a critical part in delivering against event revenue targets by executing high-quality, data-driven marketing programs across multiple channels. Reporting to the Senior Marketing Director, this role partners closely with internal teams to ensure campaigns are launched on time, optimized for performance, and aligned with overall event strategy and brand standards. Job Description The Marketing Manager supports the execution of delegate marketing campaigns for assigned events, translating strategy into action through coordinated, multi-channel campaign delivery. This role is highly execution-focused, requiring strong project management skills, attention to detail, and the ability to manage multiple priorities simultaneously. Working across email, digital, content, and partnerships, the Marketing Manager executes and optimizes campaigns using marketing automation and AI tools to improve targeting, personalize messaging, and drive performance. This role requires strong copywriting skills and the ability to collaborate cross-functionally to develop and deliver engaging, content-driven marketing tied to conference programming. Success in this role will be defined by the ability to execute campaigns flawlessly, contribute to achieving registration targets, and support a best-in-class event marketing experience. Key Responsibilities Execute Integrated Marketing Campaigns Support the development and execute multi-channel marketing and content marketing campaigns across email, paid media, organic social, partnerships, and web to drive event registrations. Manage Day-to-Day Campaign Operations Own the day-to-day execution of marketing plans, including campaign setup, scheduling, QA, deployment, and ongoing optimization. Leverage Marketing Automation and AI Tools Utilize marketing automation platforms (e.g., Salesforce, Pardot, Sailthru) and AI-powered tools (Copilot, ChatGPT, Claude) to: Build, segment, and manage audience lists Personalize campaign messaging at scale Optimize send times, targeting, and channel performance Automate workflows and nurture sequences Improve efficiency and campaign effectiveness through data-driven insights and analysis Develop High-Impact Marketing Copy Write and optimize compelling, conversion-focused copy across: Email campaigns and nurture flows Landing pages and registration sites Digital advertising (paid social, display, retargeting) Event websites and promotional materials Ensure messaging is audience-centric, aligned with brand voice, and optimized for engagement and conversion. Support Performance Tracking and Optimization Monitor campaign performance against KPIs, providing regular updates and insights to the Senior Marketing Director. Make data-driven recommendations to improve conversion and engagement. Maintain Campaign Calendars and Timelines Manage detailed marketing calendars using Monday.com to ensure all campaigns and deliverables are executed on schedule and aligned with event milestones. Coordinate Marketing Asset Development Work with design and content teams to develop and deploy marketing assets, including emails, websites, landing pages, digital ads, and promotional materials. Ensure Brand Consistency Across Touchpoints Help maintain a cohesive look and feel across all event materials, including pre-event communications, onsite collateral, and post-event follow-up. Support Onsite and Post-Event Marketing Execution Assist in the development and execution of onsite materials (e.g., signage, program guides, presentations) and post-event communications, including attendee follow-up campaigns. Collaborate Cross-Functionally Partner with Programming, Event Operations, Sales, and Marketing Operations to ensure alignment across messaging, timelines, and execution. Assist with Budget Tracking Support tracking of marketing spend and vendor invoices to ensure alignment with budget plans. How Will We Measure Success? Contribution to event registration and attendance targets Timely and accurate execution of marketing campaigns Campaign performance metrics (open rates, click-through rates, conversion rates) Effective use of marketing automation and AI tools to improve campaign performance Quality and impact of marketing copy on engagement and conversion Ability to manage multiple campaigns and deadlines effectively Quality and consistency of marketing materials and communications Responsiveness to performance data and ability to optimize campaigns Strong collaboration with cross-functional teams Skills Knowledge and Expertise Core Capabilities Strong project management and organizational skills High attention to detail with a focus on execution excellence Ability to manage multiple priorities in a fast-paced environment Data-driven mindset with the ability to interpret performance metrics Strong copywriting and messaging skills with a focus on conversion Collaborative approach to working across teams Technical & Functional Expertise Hands-on experience with marketing automation platforms (e.g., Salesforce, Pardot, Sailthru) is required Experience leveraging AI-based marketing tools (Copilot, ChatGPT, Claude) for content generation, segmentation, personalization, and campaign optimization Familiarity with email marketing, paid media, and digital marketing channels Ability to QA campaigns and ensure accuracy across all deliverables Understanding of lead segmentation, audience targeting, and campaign workflows Additional Skills and Responsibilities Ability to test, learn, and optimize marketing approaches using data and technology Strong understanding of how messaging and creative impact performance Comfortable adopting new tools and technologies to improve marketing outcomes Relevant Experience 3–5 years of experience in B2B marketing, event marketing, or campaign execution Proven experience executing multi-channel marketing campaigns Demonstrated experience using marketing automation platforms and AI-driven marketing tools Experience executing content marketing campaigns that drive engagement and conversion Experience working in a deadline-driven environment Exposure to event marketing promotion is a plus About Centellic Centellic stands at the center of the markets it serves, empowering organizations with indispensable data and insight to make critical decisions on growth, risk and opportunity. Through proprietary data, deep market expertise and AI-enabled technology, our platforms are embedded in client workflows. That capability is underpinned by our events, which bring the market together to share perspective and deepen understanding of the issues shaping each sector. Together, they give organizations earlier visibility of emerging trends, and the clarity and confidence to act when decisions matter. At Centellic, we’re a global intelligence and information services business, setting the standard for how critical business decisions are made. Why Centellic? At Centellic, we help our clients make better decisions, and our people are at the heart of that work. Every individual plays an important role in this, bringing curiosity and high standards to everything they do. Those who thrive here take ownership, care deeply about their work and are committed to excellence. Standards are high because our people set them that way. And while we have decades of expertise, we are still growing, pushing and building something extraordinary. Centellic’s advantage is our people and the culture we’ve created together. It’s an environment where individuality is encouraged, relationships are genuine, and there’s a strong sense of purpose in what we’re building together. Collaborative, respectful and driven, we take our work seriously without taking ourselves too seriously. Benefits Our people are our most valuable asset, as such, we offer a wide range of benefits to help ensure that all are supported: 15 vacation days, 12 company holidays, three personal days, one day to volunteer at the organization of your choice, plus a day off for your birthday each year Choice of three Cigna health insurance plans, two dental plans, and vision coverage. Health Savings Accounts (HSA) and Flex Spending Accounts (FSA) Comprehensive wellness program Employer paid life insurance Employer paid short-term and long-term disability insurance Accident and critical illness insurance 401K and Roth retirement savings plans with employer matching Employee Referral Awards Tuition reimbursement after 1 year of service Commuter Benefits The company is committed to accommodating people with disabilities. If you require any reasonable accommodations to be made, please let us know as part of our application page. If you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability, please contact Margo DeAngelo at 646-530-5941. We are an Equal Opportunity Employer . All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.