Experience Tulsa Marketing Specialist

Description About the Organization Experience Tulsa (a program under InTulsa Initiative, LLC) is a culture and lifestyle brand that brings Tulsa's story to life through digital storytelling and immersive events. We showcase the city's neighborhoods, creative community, and entrepreneurial spirit to help individuals discover why Tulsa is a compelling place to live, work, and build a future. As part of a collection of talent programs supported by the George Kaiser Family Foundation—including Tulsa Remote, Campus Tulsa, and Tulsa Service Year—Experience Tulsa creates content and experiences that showcase what Tulsa is really like, helping both newcomers and longtime residents connect with the city's culture and community. Position Purpose The Experience Tulsa (ET) Marketing Specialist is part of the Experience Tulsa marketing team and reports directly to the ET Marketing Manager. This role supports the day-to-day marketing operations of the ET marketing function by executing copywriting for blogs and newsletters, managing email marketing campaigns, and supporting marketing execution for the ET Events Team. This role will support the ET brand and other talent pillar programs and initiatives as assigned including Tulsa Visa Network, Elevate Your Career, Find Your Tulsa, TulsaBound, T-Town Homecoming, etc. Core Responsibilities Email Marketing & Campaign Execution Build, schedule, and deploy email marketing campaigns in HubSpot under direction of the Marketing Manager. Manage audience lists, segmentation, and targeting as directed, ensuring the right messages reach the right audiences. Execute marketing campaigns that support ET Events, Community, Recruitment and Talent Pathways Team’s initiatives, including pre-event promotion, event communications, and post-event follow-up. Coordinate with various ET Stakeholders to understand event goals, timelines, and messaging needs, and produce event-related marketing copy and emails accordingly. Monitor and report on email and events campaign performance metrics, sharing results with the Marketing Manager. Project Coordination & Support Be the first to field and triage incoming marketing requests submitted through Asana, assigning to appropriate team members, asking follow-up questions, and confirming next steps with the Marketing Manager. Maintain task tracking and deadlines in Asana, proactively communicating status updates to the Marketing Manager. Maintain the integrated campaign calendar with accurate timelines and deliverables. Organize campaign documentation, content templates, and marketing assets for easy team access. Support vendor coordination and administrative campaign logistics as directed by the Marketing Manager. Content Creation & Copywriting Produce newsletter content, including writing, content curation, and formatting, aligned with ET's marketing strategy and campaign calendar. Maintain a content production schedule for blogs and newsletters, tracking drafts, reviews, and publish dates in Asana. Execute small to mid-size design requests using Canva and Google Slides. Experience with Adobe Creative Suite is a plus. Support copywriting needs for the ET Brand blog as directed for the Social Media and Content Strategy Director and working closely with the ET Marketing Manager. Other duties as assigned. Requirements Education and Experience Bachelor's degree in Marketing, Communications, Journalism, or a related field preferred, or equivalent combination of education, training, and experience. Minimum of 2 years of experience in a marketing role, preferably in a nonprofit, social impact, talent attraction, or destination marketing setting. Necessary Mindsets and Skills Communication: Communicates clearly, promptly, and appropriately for the audience. Shares updates proactively, explains work with clarity, and selects suitable communication channels with growing independence. Collaboration: Works effectively with peers and cross-functional partners, including the ET Events Team and the Social Media & Content Strategy Director's creative team. Actively engages in open dialogue and feedback sessions to support aligned campaign execution. Writing & Editorial Quality: Produces clear, compelling, audience-centered content consistently and on deadline. Adapts tone and style to fit ET's brand voice across blogs, newsletters, and email communications. Project Management & Organization: Manages workload independently by planning and prioritizing tasks, meeting deadlines, tracking progress, and closing tasks with clear documentation. Keeps project management tools current and stakeholders informed. Data-Driven Decision Making: Uses data relevant to their work to inform decisions. Gathers and explores email and campaign performance metrics for trends or gaps, and shares findings with the Marketing Manager to support strategy refinement. Technical Proficiency in Marketing Tools: HubSpot, Canva, Asana, Webflow, Google Suite, Outlook, and Slack. Physical Requirements Ability to work at a computer for extended periods. May occasionally require attending events or on-site activations. Work Hours & Location Hybrid position based in Tulsa, Oklahoma. Regular in-person meetings will be required. A typical work week is Monday–Friday, 8:00 a.m.–5:00 p.m., with occasional evening or weekend hours for events. Additional Requirements A valid driver's license and reliable transportation are required. About our Benefits As part of our overall compensation package, we offer work/life flexibility, comprehensive health benefits, paid time off, and a generous retirement contributions designed to support you and your family. Details: 100% employer paid medical, dental, and long-term disability for full-time employees only. Option to add vision and dependents. 401K employee and employer contributions. Paid time off to support you while you are out of the office. Paid holidays so our employees can spend time with those they care about Employer paid AD&D life insurance, with employee options to add supplemental life insurance.