Founding Growth Marketer

About Vitals Vault

Vitals Vault is a fast-growing health technology startup building products that help people better understand and take control of their health.

Our product is live, customers are paying, and the opportunity is much bigger than what we have built so far. We are currently a team of 12 and unusually engineering-heavy.

We have spent the last year building the product.

Now we need someone obsessed with getting it in front of more people.

About the Role

We are looking for our first full-time growth marketer.

You will work directly with the founders and own growth across the customer journey, from the first ad or Google search to landing pages, checkout, lifecycle, referrals, retesting, and everything in between.

You will inherit some things that are working. You will find plenty that aren't. There is no large marketing team waiting to execute your ideas.

You are expected to figure out what matters and do the work.

That could mean opening an ad account and finding where we are wasting money. Rewriting a landing page. Building an email flow. Studying why one creative converted and another didn't. Finding an SEO opportunity. Working with an engineer on checkout. Testing a new offer. Recruiting creators. Or killing something we have been doing because the numbers don't support it.

Your job is to help us grow while understanding the economics behind that growth.

What You’ll Do

• Own growth across paid acquisition, conversion, lifecycle, retention, referrals, SEO, content, affiliates, and new channels
• Understand our funnel deeply, including CAC, ROAS, AOV, conversion, retention, LTV, contribution margin, and payback
• Find where customers drop off and work with engineering to fix it
• Build and test landing pages, offers, funnels, email flows, and growth experiments
• Work with creators, designers, freelancers, agencies, and AI tools when they can help us move faster
• Develop creative angles and briefs based on what customers respond to
• Study our customers, competitors, reviews, support conversations, search behavior, and data to find growth opportunities
• Build better attribution and reporting where our current data is insufficient
• Run experiments quickly, measure what happened, and change direction when the data proves you wrong
• Find new acquisition channels instead of relying entirely on Meta and Google
• Do whatever is necessary to move growth forward

You Might Thrive Here If You

• Think like an owner and care about the result more than the boundaries of your role
• Have personally grown a consumer product, DTC business, startup, or client account
• Can show us what you personally did and what changed because of it
• Understand performance marketing but are not limited to buying ads
• Know your way around funnels, landing pages, analytics, attribution, email, and conversion
• Can look at numbers and figure out what deserves attention
• Can write clearly and have good consumer instincts
• Are comfortable working directly with engineers
• Use AI heavily to increase how much you can get done
• Move quickly without waiting for perfect information
• Have strong opinions, test them, and change your mind when the evidence says you should
• Have built something on your own, whether that was a business, side project, audience, campaign, website, or product

Experience in consumer health, diagnostics, telehealth, longevity, wellness, fitness, subscriptions, or DTC is useful, but not required.

We care much more about what you have done than your title.

How We Work

This is a fully remote role, but it is not an asynchronous, work-whenever position.

You must be available and working primarily during Pacific Time hours, with substantial overlap with the founders and the rest of the team. We work closely, make decisions quickly, and expect people to be responsive when something needs attention.

This role requires your full professional commitment. It cannot be combined with another full-time job or undisclosed consulting, freelance, agency, or contract work. Any meaningful outside professional commitment must be disclosed before joining.

You can work from anywhere, but you must operate as though you are in the room with the team.

What This Role Demands

This is an intense early-stage startup role. Expect approximately 70 hours per week, frequent context switching, imperfect information, and periods of long days or weekend work.

You may analyze campaign performance in the morning, rewrite a landing page in the afternoon, work with engineering on a funnel problem in the evening, and launch a completely different experiment the next day.

You will not have separate people for paid media, CRO, lifecycle, SEO, analytics, affiliates, and creative strategy.

Over time, we can build that team.

Right now, we need someone who can figure out which of those things matters most and move it forward themselves.

This role is best suited for someone who wants unusual ownership early in their career, learns extremely fast, and wants their work to have a visible impact on the company.

How to Apply

Please apply through our application form: https://n4dcgclj8mj.typeform.com/to/gmph04ah

We do not need a cover letter.

We will ask about things you have personally built, numbers you have owned, experiments that worked, experiments that failed, and how you think about growing Vitals Vault.

We will also ask for your compensation expectations.

Please be specific. We care more about evidence of what you can do than polished answers.