Founding GTM Lead

About the Role This is a founding go-to-market role at an early-stage GenAI startup building next-generation models for human-centric image and video creation. You'll own end-to-end GTM execution — working directly alongside the founding team to turn product capability into commercial traction and build the repeatable playbook from scratch. The role carries high ownership and high autonomy, shaping early customer relationships, positioning, and feedback loops for a product at the frontier of generative AI. What You'll Do Own early GTM execution across community, content, partnerships, and targeted outreach. Build and manage relationships with design partners and early customers in creator, studio, and agency segments. Recruit and organize participants for ongoing product research and user testing. Drive early commercial conversations, demos, pilots, and structured market feedback channels. Collaborate with product leadership on positioning, messaging, ICP definition, and pricing strategy. Deliver clear, structured market intelligence to accelerate product decision-making. Track the competitive landscape of GenAI creative tools, workflows, and evolving user expectations. Represent the company externally with strong EQ, credibility, and confident storytelling. What We're Looking For 4–8+ years in GTM, partnerships, growth, or client-facing roles at startups or fast-moving environments. Proven track record in at least one motion: B2B partnerships/sales (pilots, early deals) and/or B2C growth (community or creator funnels). 3+ years serving professional creatives at creative tools companies, agencies, creator platforms, or production studios. 1–2+ years of hands-on exposure to GenAI products and workflows; comfortable using AI tools as part of daily GTM work. Full-cycle sales experience: discovery, demo, negotiation, close, and building CRM/outbound sequences from scratch. Strong customer-facing skills with an execution-driven mindset; able to operate independently in ambiguous, early-stage settings. Comfortable selling a product that is still being built; thrives in fast-paced communication with a high ownership mindset. Willingness to travel occasionally and work across US and European time zones. Compensation & Benefits Salary: $150,000 – $185,000 USD annually Visa sponsorship: Available where applicable Location Fully remote (US-based, New York preferred; or Zurich/Warsaw). Occasional travel expected.