Founding Marketer

About Passionfroot Creator-led growth is one of the fastest-growing channels in B2B - we're building the infrastructure behind it. Passionfroot is the leading platform where modern companies scale creator-led growth, and where top creators manage and monetize brand partnerships. Our customers are some of the most ambitious, fastest-moving companies in the world - Replit, Figma, Framer, LumaAI, Gamma, Airtable - companies that set the standard for what modern growth looks like. We help them run high-impact creator programs across LinkedIn, YouTube, newsletters, and more. We're growing 13x in revenue year over year, profitable, and just closed our Series A round! We are backed by leading investors including Insight Partners , Creandum , Supernode and founders and operators from Cursor, Anthropic, n8n and more. We're expanding fast across New York, Europe, and Brazil - and we're just getting started. About the role As our Founding Marketer, you’ll be the driving force behind spreading Passionfroot’s story. This is an incredible opportunity to build and scale marketing from the ground up. We seek an ambitious and resourceful marketing generalist who can work closely with our CEO, scaling existing channels and exploring new opportunities. Our product is loved by creators and top marketers from companies like Figma, Elevenlabs and Replit and we want to amplify this success. We’re not just selling a product; we’re creating a new market category and need your expertise to educate the market and drive adoption. You’ll be instrumental in refining our messaging, scaling existing channels, and building a robust marketing engine across our website, LinkedIn, X, in-product, and beyond. This is a rare opportunity to make a visible impact as we define a new industry. What you'll achieve Develop the Marketing strategy: Set goals, plan, and prioritize across all areas of marketing. Tell our story: Refine our brand story and create compelling content that resonates with both creators and brands - guides, case studies, social media posts, visuals, videos, lifecycle marketing emails and more. Drive growth : Launch, track, and optimize programs/campaigns across multiple channels, including but not limited to social media, email marketing, event marketing, lead generation, and paid media to move prospects and customers down the funnel. Support product marketing : Understand our users deeply, craft messaging and material that highlights Passionfroot’s unique value. Foster community: Build and nurture a passionate community of creators and marketers through engaging content and events. Ability to build out the marketing function : We do not have all of our tools, processes, and workflows built out yet. You will need to help build this out, figure out what works, and test and scale with automations and AI. Who we’re looking for Location: This is a New York-based role as part of the founding GTM team. Experience: 5+ years of broad expertise across marketing, with deep knowledge in at least two areas: Content marketing and Product marketing, preferably in B2B software targeting marketers. You are an all-rounder in content creation with an eye for design and creative spark that can easily flip between Figma/graphic design, copywriting, video editing, and motion design. Communication Skills : Exceptional writing and storytelling skills, with the ability to create content that connects with audiences. Data-driven : You make decisions based on insights and have a solid understanding of marketing analytics. Ideally, you are proficient in marketing tools, platforms and paid media (e.g., Google Analytics, SEO tools, Linkedin Ads). Passion: You’re eager to thrive in a fast-growing market where your work will directly shape the future of work. You're also passionate about educating audiences with top-tier content and crafting compelling visual assets. Ownership & Ambition : You’re entrepreneurial, self-driven, and excited about shaping a marketing function from the ground up Success in this role looks like A consistent content engine is live across blog, LinkedIn, Instagram and newsletter Brand and positioning are sharp and consistent everywhere First demand-gen programs are live and measurably contributing to pipeline Product launches have real go-to-market plans behind them The foundation - docs, playbooks, results - is in place to hire the next marketing person What we offer Competitive salary Flexible hybrid setup (New York) Regular team offsites (our past ones include South of France, Barcelona, Mallorca etc.) Latest Apple hardware A rare chance to build the marketing function from zero at a company redefining a category Why this role matters Nobody owns the Passionfroot story yet. This is the role that builds that function from the ground up - and shapes how the world first hears about us. At Passionfroot, you’ll find a place where you can grow, develop, and make an impact. Even if your past experience doesn’t align perfectly, we encourage you to apply. You might be just the right fit. Passionfroot is an equal opportunity employer. We welcome applications from people of all backgrounds and are committed to a fair and inclusive hiring process.