Fractional Sales & Marketing Manager

Fractional Sales & Marketing Manager CB Construction NW Part-time | Contract Engagement Remote-friendly with occasional Seattle presenc About This Role CB Construction is a North Seattle design-build remodeler. For nearly two decades, we've been the contractor homeowners in Ballard, Ravenna, Greenwood, Wallingford, and surrounding neighborhoods turn to for whole-home remodels, additions, kitchens, baths, and basement ADUs . More than half of our clients are repeat customers. Most of the rest come through referrals. That's a strong foundation-and it's also the reason we're hiring. We want to grow deliberately. Not by chasing every lead, but by reaching more of the right homeowners and the right projects . To do that, we need someone who can own sales and marketing as a discipline , not a side task. Engagement Structure (Read This First) This is a fractional engagement . Part-time Ongoing Contract-based Scoped around outcomes, not hours It is Part time W-2 role , and it is not a one-off project . Position Overview You will report directly to the founding principal, Carl, and operate as our outsourced sales and marketing leader. Your responsibility is to own outcomes-not just activity. We've already invested in marketing coordination and lead generation support. Your role is to bring direction, structure, and accountability to those efforts, ensuring they produce real opportunities and revenue. You will lead and direct the Marketing Coordinator / Lead Gen VA, aligning day-to-day execution with a clear strategy and measurable results. What Success Looks Like Within the first 3-6 months: A clear, actively managed pipeline of qualified remodeling opportunities Lead generation is consistent, measurable, and improving The Marketing Coordinator / VA is focused, accountable, and producing Referral channels (architects, designers, past clients) are actively generating work Messaging reflects the quality of the work and attracts the right homeowners A defined, repeatable sales process exists from inquiry to signed contract Longer term: Sales becomes predictable and intentional, not referral-dependent Marketing efforts are focused and tied to revenue, not just activity The company consistently attracts the right projects-not just more projects The system runs with structure and accountability, not constant owner involvement What You'd Own You'd operate across five core areas: Sales Pipeline Development Build and manage a clear, trackable pipeline of qualified opportunities Define what a "good project" looks like and filter accordingly Implement simple systems for tracking leads, follow-ups, and conversion Lead Generation Strategy & Oversight Set the strategy for inbound and outbound lead generation Direct the Marketing Coordinator on daily and weekly priorities Ensure consistent execution and measurable output Marketing Execution (Through Others) Oversee website, content, and digital presence Guide messaging and campaigns to ensure alignment with business goals Review and refine output rather than doing everything yourself Brand Positioning Sharpen how CB Construction NW is perceived in the market Align messaging with the type of projects and clients we want more of Ensure consistency across all outward-facing touchpoints Sales Process & Support Improve how leads are qualified, nurtured, and closed Support proposal strategy, pricing positioning, and client communication Bring structure to what is currently informal What We're Looking For 5+ years of proven experience in sales and marketing within construction, trades, or B2B services Experience leading or directing junior marketing/lead gen support Someone who has built pipelines, not just talked about them Strong understanding of relationship-driven selling Ability to operate at both strategy and execution level Comfortable working directly with an owner and a small, growing team Clear communicator who creates focus and accountability This is not for someone who needs a large team or heavy infrastructure. We're looking for someone who can step in, lead, and create traction quickly . Why CB Construction NW Established reputation in a strong Seattle market High-quality work and a portfolio that converts Existing marketing support you can lead immediately Direct access to ownership (no layers, no politics) Budget aligned with doing this the right way A real opportunity to build a system that drives growth To Apply Send a short note with: A brief overview of your background and current fractional setup One or two examples of comparable work (construction, trades, or home services preferred) Your typical engagement structure (hours, retainer, scope)