Franchise Director

Build the engine that turns a flow of partners into a system of sellers, leaders, and teams. Remote · Crypto / Fintech · Reports to executive leadership The role in one line Own the system that activates new partners, scales mid-tier sellers, and turns top performers into team-builders. Not a training role. Not a support role. A growth-infrastructure role. Why this role exists Partners are arriving faster than the system can absorb them. Without structure, that flow leaks: newcomers stall, mid-tier sellers plateau, leaders carry too much manually. We need someone who can turn that flow into infrastructure — onboarding, CRM, automation, training, leadership rituals — all working as one machine. You'll build that machine. End to end. With a team and a budget behind you. What you'll build 1 · The activation system A clean path from "I just joined" to "I'm closing." Onboarding. Role-and-level tracks. Playbooks, academy modules, scripts, videos, checklists. Same standard for every partner, every market. 2 · CRM as the operating layer The CRM is where every partner lives, logs in, and moves forward. Segmentation, statuses, funnels, triggers, follow-ups, checkpoints — all wired to commercial outcomes. One system. One source of truth. 3 · Automation that scales with the flow Onboarding sequences. Activation nudges. Reactivation flows. Touchpoints and reminders that run without anyone touching them. Manual work goes down. Coverage goes up. 4 · Training that moves numbers Not training for training's sake. Programs that lift conversion, raise activity, and grow sales volume — measured. Built with sales, marketing, and product. Updated continuously from data and field feedback. 5 · The leadership rhythm Weekly calls, webinars, workshops, leader-led sessions. A live community where partners learn from materials, from peers, and from the strongest leaders in the network. 6 · The team behind it Hire and shape the function: onboarding, enablement, CRM ops, support workflows. Set the KPIs, the rhythms, the standards. Connect cleanly to affiliate, marketing, product, and commercial. Outcomes you own Every new leader has a clear 7 / 30 / 60 / 90-day path. Time-to-first-sale drops. Activation rate climbs. Mid-tier performers grow into top tier — measurably, repeatedly. Top leaders get the tools to scale their own teams. The flow of new partners can double — without onboarding quality dropping. The function is scalable, measurable, commercially accountable. How we'll measure it Activation rate of new leaders Time-to-first-sale / time-to-activation System adoption rate Training module completion Retention of partners and leaders Conversion from onboarding → active selling Mid-to-top performer progression Sales uplift after enablement programs Productivity of the enablement team Who you are You've already built this kind of system somewhere — at scale. Most likely in: a large franchise network · an affiliate ecosystem · a crypto, exchange, CFD, or fintech affiliate program · a community-driven sales network · a partner-distribution model with serious volume. Especially relevant if you've: Onboarded and trained partners by the thousand, not the dozen. Built CRM processes around sales and partner development — not just contact management. Run affiliate programs in crypto, exchange, derivatives, or adjacent fintech. Worked where revenue comes through leaders, teams, and network distribution. Shipped playbooks, academies, and structured training programs that actually got used. Sat at the intersection of operations, training, and commercial — and connected them. What we care about most You think in systems, not tasks. You turn flows of people into manageable infrastructure. You believe training is a means — to action, activation, sales. You can build for both day-one beginners and ten-year leaders. You don't run training sessions. You build a growth engine. You combine high-touch with automation — and know when each wins. You move on metrics, not vibes. What you get Real mandate. A blank page, a budget, and full ownership of the function. Not inherited debt. Direct line to leadership. You report up - not through three layers. Decisions move in days, not quarters. Competitive package. Base + performance bonus tied to the metrics you own. Crypto / token upside on the table. Remote-first. Work from where you work best. Async by default, synchronous where it matters. Travel and offsites. Regular in-person time with leaders and the network across regions. Tooling without friction. Budget for the CRM, automation stack, and content production you need to ship. A network that's already moving. You're not building demand from zero — you're channeling a flow that already exists. 5+ years in partner enablement, affiliate management, franchise operations, or sales enablement. Proven track record building onboarding, training, and performance systems from scratch. Strong hands-on experience with CRM systems — partner-facing preferred. Fluent in funnels, automation, segmentation, and partner-support process design. Experience with large partner flows, affiliate traffic, or leadership structures. Track record of training programs that moved commercial numbers — not just satisfaction scores. Operational management chops. Cross-functional by default. Comfortable building team and process from a blank page. Excellent English Bonus: real fluency in crypto / fintech / exchange ecosystems.