Freelance Content Creator / Copywriter - Full Remote

Job Description About the Role We are looking for an experienced Freelance Content Creator / Copywriter to create high-quality, engaging and conversion-focused content for our clients, primarily SMEs and small businesses . The role covers a wide range of formats and channels, including websites, landing pages, articles, newsletters, email campaigns, social media, sales materials and brand content . We are looking for someone who can quickly understand a business, its audience and positioning, and turn sometimes complex topics into content that is clear, engaging and conversion-oriented . Your Responsibilities Content Strategy & Ideation Understand each client's positioning, services, audiences and business objectives. Identify relevant topics, messages and creative angles. Contribute to defining editorial guidelines and brand tone of voice. Adapt content to different stages of the customer journey. Repurpose key ideas and content across multiple formats and channels. Web & Conversion Copywriting Write content for websites, service pages and other digital platforms. Create conversion-focused landing pages . Write compelling headlines, hooks, value propositions and calls to action. Optimize existing content to improve clarity, impact and conversion potential. Adapt messaging to different target audiences and customer personas. Content Marketing Write articles, guides, case studies and other editorial content. Produce content that strengthens brand expertise, credibility and authority. Collaborate with SEO/GEO specialists to create content optimized for traditional search engines and AI-powered search and answer engines. Turn technical or industry-specific information into accessible and engaging content. Email & Marketing Content Write newsletters and email marketing campaigns. Create prospecting, nurturing and conversion email sequences. Produce copy for different marketing campaigns and initiatives. Adapt messaging according to the channel, audience and campaign objective. Social Media Content Write content for LinkedIn, Instagram, Facebook and other relevant platforms. Create effective hooks, captions and calls to action for social media. Collaborate with Social Media Managers, graphic designers and video editors to turn ideas into engaging content. Adapt and repurpose content across different platforms and channels. AI & Content Production Effectively use AI tools for research, ideation, content structuring and optimization. Review, improve and enrich AI-assisted content to ensure quality, relevance and originality. Maintain a consistent and distinctive brand voice when using AI-assisted workflows. Stay up to date with emerging tools and practices related to AI-powered content creation. Candidate Profile Experience: Solid and demonstrable experience in copywriting and content creation, ideally within an agency environment or working with multiple clients. Copywriting: Excellent command of persuasive writing techniques, storytelling, hooks, value propositions and calls to action. Content Marketing: Ability to produce both short-form and long-form content, including articles, web pages, newsletters and sales materials. Web: Good understanding of conversion principles and content structure for websites and landing pages. SEO/GEO: Good understanding of SEO content fundamentals. Knowledge of GEO/AEO and AI-powered search is a plus. Social Media: Good understanding of the formats, trends and best practices of major social media platforms. AI Tools: Strong ability to use AI tools for research, ideation and content production without relying solely on automatically generated content. Adaptability: Ability to quickly understand different industries and adapt tone, messaging and writing style to each brand. Organization: Excellent ability to manage multiple clients and projects simultaneously while meeting deadlines. Personal Skills: Creative, curious, rigorous, autonomous and highly attentive to detail. Portfolio: The ability to present concrete examples of content, campaigns, websites or projects delivered will be highly valued. Collaboration Details Status: Freelance / Independent Contractor Location: 100% Remote Start Date: As soon as possible Clients: Primarily SMEs and small businesses Collaboration Model: Fixed-price projects or day-rate assignments depending on the project Application Please send your CV along with your portfolio or a selection of content samples to [email protected] . For any additional information, please contact us at +352 20 61 04 .