Freelance Performance Marketer

Company Description Digikit, a part of Sub Media Group, is a customer-centric digital marketing agency that helps brands connect with audiences, accelerate growth, and lead in competitive markets. Based in Bengaluru, the agency brings together specialists in Digital Media, Data, Strategy, Creative, Content, and Technology to deliver measurable results. The team designs creative campaigns that make brands stand out, builds social media strategies that drive engagement, and implements advanced digital solutions that support scalable growth. Digikit focuses on listening to clients, analyzing market dynamics, and crafting tailored strategies that position brands ahead of their competitors. Joining Digikit means working in a collaborative environment dedicated to performance, innovation, and continuous improvement.

Role Description The Performance Marketer will manage end-to-end performance marketing campaigns across digital channels to drive customer acquisition, engagement, and revenue growth. This Part-time, remote role in Bengaluru involves planning and executing paid media campaigns, optimizing budgets, and monitoring performance metrics such as CTR, CPC, CPA, and ROAS. The role includes developing data-driven strategies, running A/B tests, refining audience targeting, and improving landing page performance in collaboration with design, content, and technology teams. The Performance Marketer will prepare regular reports, present insights to stakeholders, and recommend optimization initiatives based on analytics. Responsibilities also include staying current with platform updates, industry trends, and best practices to continuously enhance campaign effectiveness.

Qualifications

• Ability to plan, launch, and optimize performance campaigns across channels such as search, social, display, and programmatic.
• Ability to generate high quality leads, for Education sector.
• Strong skills in data analysis, tracking, and reporting using tools like Google Analytics, ad platform dashboards, and basic Excel or BI tools.
• Experience in conversion rate optimization, A/B testing, audience segmentation, and funnel performance improvement.
• Understanding of digital marketing fundamentals, including SEO/SEM, retargeting, attribution models, and marketing automation concepts.
• Comfort collaborating with creative and content teams to develop ad creatives, messaging, and landing pages aligned with campaign goals.
• Excellent communication, problem-solving, and stakeholder management skills, with the ability to present insights clearly.
• Ability to work in a fast-paced agency environment, prioritize multiple projects, and meet deadlines with attention to detail.
• Bachelor’s degree in Marketing, Business, Communications, or a related field; prior agency or performance marketing experience is an advantage.